Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

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This presentation focuses on how and why Centerline Digital became a customer of IBM PureFlex, IBM Storwize V7000 Unified, IBM Endpoint Manager, and a redesigned network infrastructure. Also covered are the results Centerline Digital is realizing from these products — both IT value and a business value — as well as how it helps us as a company to continue to innovate and collaborate faster and better than we could with our old IT infrastructure.

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CENTERLINE DIGITALSTRATEGY, DESIGN & TECHNOLOGY FOR CONTENT MARKETING

Our IBM® StoryEdge2013 - June 13

Wednesday, June 12, 13

Adam Mittner

Digital Video & Computer Science Degrees

Video EditorVideographerArt Director/Team Manager

OPERATIONS MANAGER

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We believe in

accountable creative:strategies and assets that our clients love, and that achieve business goals.

WE ARE A CONTENTMARKETINGAGENCY

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Our IT Challenges

n n n n n n n n

4x employee growth in 3 years

n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n

Make shift, piecemeal infrastructure

None, to one IT guy

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Achieve Success

2 key elements

Talented people

Right technology

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Production Triangle

QUALITY

SPEEDCOST

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Our IT Requirements

4 areas of improvement

Network/Connectivity

Better/Faster storage

Easy Management

Computing power

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HOW DID IT ALL START?

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Proposal Phase

Multiple in-person meetings

Honesty

Research/Customization

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The Solution

IBM PureFlex™

IBM System x®

IBM Storwize® V7000 Unified

IBM Tivoli® Endpoint Manager

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Network Infrastructure

4 areas of improvement

Connectivity/Design

20GbE active/active bond

40GbE future expandability

10GbE backbone

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Computing Power

IBM System x240

Virtual Machines

2-4x performance improvement

Fast/Easy management & deployment

Expandablity for the future

4x3x1x 2x

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Computing Power

IBM System x240

Render-farm nodes

530% total across 10 nodes

2ms latency

530%

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Storage

IBM Storwize V7000 Unified

Easy TierSpeedCapacity

Minutes to seconds

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Storage

Real-time Compression™

UP TO

80%savings

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Installation/Configuration

2 weeks

10 Days

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IT Value

Flexible

One rack

Easy Management

Redundant

Expandability

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Business Value

Less future IT investment needed

Innovate faster

Collaborate faster

5 to 7 hours/day saved

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Why IBM?

Built-in expertiseExperience, Collective knowledge, Research, Collaboration, Customer Service

Marketing tools for support

Not just hardware!

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Visit centerline.net for more about our approach and work samples. Or contact us and we’ll walk you through them.

END RESULT

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