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CENTERLINE DIGITAL STRATEGY, DESIGN & TECHNOLOGY FOR C Our IBM ® Story Edge2013 - June 13 Wednesday, June 12, 13

Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

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This presentation focuses on how and why Centerline Digital became a customer of IBM PureFlex, IBM Storwize V7000 Unified, IBM Endpoint Manager, and a redesigned network infrastructure. Also covered are the results Centerline Digital is realizing from these products — both IT value and a business value — as well as how it helps us as a company to continue to innovate and collaborate faster and better than we could with our old IT infrastructure.

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Page 1: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

CENTERLINE DIGITALSTRATEGY, DESIGN & TECHNOLOGY FOR CONTENT MARKETING

Our IBM® StoryEdge2013 - June 13

Wednesday, June 12, 13

Page 2: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Adam Mittner

Digital Video & Computer Science Degrees

Video EditorVideographerArt Director/Team Manager

OPERATIONS MANAGER

Wednesday, June 12, 13

Page 3: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

We believe in

accountable creative:strategies and assets that our clients love, and that achieve business goals.

WE ARE A CONTENTMARKETINGAGENCY

Wednesday, June 12, 13

Page 4: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Our IT Challenges

n n n n n n n n

4x employee growth in 3 years

n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n

Make shift, piecemeal infrastructure

None, to one IT guy

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Page 5: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Achieve Success

2 key elements

Talented people

Right technology

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Page 6: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Production Triangle

QUALITY

SPEEDCOST

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Page 7: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Our IT Requirements

4 areas of improvement

Network/Connectivity

Better/Faster storage

Easy Management

Computing power

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Page 8: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

HOW DID IT ALL START?

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Page 9: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Proposal Phase

Multiple in-person meetings

Honesty

Research/Customization

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Page 10: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

The Solution

IBM PureFlex™

IBM System x®

IBM Storwize® V7000 Unified

IBM Tivoli® Endpoint Manager

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Page 11: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Network Infrastructure

4 areas of improvement

Connectivity/Design

20GbE active/active bond

40GbE future expandability

10GbE backbone

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Page 12: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Computing Power

IBM System x240

Virtual Machines

2-4x performance improvement

Fast/Easy management & deployment

Expandablity for the future

4x3x1x 2x

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Page 13: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Computing Power

IBM System x240

Render-farm nodes

530% total across 10 nodes

2ms latency

530%

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Page 14: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Storage

IBM Storwize V7000 Unified

Easy TierSpeedCapacity

Minutes to seconds

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Page 15: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Storage

Real-time Compression™

UP TO

80%savings

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Page 16: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Installation/Configuration

2 weeks

10 Days

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Page 17: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

IT Value

Flexible

One rack

Easy Management

Redundant

Expandability

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Page 18: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Business Value

Less future IT investment needed

Innovate faster

Collaborate faster

5 to 7 hours/day saved

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Page 19: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Why IBM?

Built-in expertiseExperience, Collective knowledge, Research, Collaboration, Customer Service

Marketing tools for support

Not just hardware!

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Page 20: Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing

Visit centerline.net for more about our approach and work samples. Or contact us and we’ll walk you through them.

END RESULT

Wednesday, June 12, 13