Case Study on Chinese Social Media: Disaronno

Making a Splash on Chinese Social MediaPowered by

Case Study: Disaronno

The imported spirits market has grown

250% in the past 10 years in China

...the fastest in the world

Being knowledgeable about and the

ability to afford imported spirits are

considered status symbols in China

As a result, trying new drinks,

bartending, as well as looking

online to share tips are

increasingly popular among

Chinese consumers

Disaronno, a premium liqueur, wanted to

connect with this growing base

...but with & blocked,

how could they join the conversation

in China?

That’s where Mailman Group came in

In only 180 days…

Disaronno went from ZERO presence in China to

+20,000 social media followers & an established

place for fans to learn about bartending

How we did it...

Contentpulled, translated, &

posted existing content

Designdesigned China- specific

profileson Chinese social media

Campaignsengaged fans through

contests, giveaways & tips

Using KAWO’s technology, Mailman was able to pull Disaronno’s preexisting content & make it relevant to a

Chinese audience on Chinese social media channels

Mailman designed visually-appealing and local profiles

A variety of campaigns, including contests, giveaways & events drove fan engagement,

traffic to Disaronno’s own website, and organic spread

By bridging the Chinese social media gap,

Mailman established Disaronno as a

premium brand, a guide on bartending, & gave

Disaronno a way to interact with fans!

www.kawo.com

Brought to you by Mailman Group

Socializing Business

www.mailmangroup.com