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Based on book, presentation shows new organizational designs and practices for Demand Creation based on primary research on global companies and organizations
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Bust the Silos
Opening Your Organization for Growth
Jeff Saperstein
Opening the Organization
Roles Intangible value
creation Multi-disciplinary
collaboration Multi-knowledgeable
professionals Permeable
organizations Responsive to chaos
with patterns
Jobs Just tangible
deliverables Functional departments
Narrow and deep specialists
Verticals Static workflow based
on predictability
Cases to Illustrate
Genentech Sales TrainingCisco Value NetworkWunderman Social MediaBumrungrad Medical Tourism Infosys Global Delivery ModelTiE Global Professional Networking
Harry Wittenberg, Senior Manager for Learning Technologies, Genentech
Choosing the Right Technologies for Sales Training
La Veta Gibbs, Director of Global Contact Center Strategies, Cisco
Value Network Mapping, Cisco Customer Interaction Centers
Wunderman
Marketing with Social Media: Wunderman
Medicaltourism.com/compare-cost.php
Medical Tourism: Bumrungrad
Infosys Global Delivery Model
Infosys: The Challenge of Global Branding, Saperstein, 2005 Ivey 9B05A001
The Power of the TiE Network
TiE 2008-2009 annual report
TiE Network Structure
Charter MembersChapter SponsorsEntrepreneurs
Legend becomes Myth
Implications
Individuals: Welcome change, be porous, be curious
InnovateTrend is Your Friend Collaborate, LinkProfession: wide and open, not just narrow and deep
Implications
The way we work is our most important innovation—Curt Carlson, SRI
Organizations: Move from Inside Out to Outside In
Open and InnovateDefine roles and multi-functions
Co-evolve processes with technology tools
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