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Bust the Silos! !
Convert the Virtual into Reality! !
Key Note by Andreas Weber#XUG15EU Get the Context
http://xug15.eu/partner/value-communication-ag-bust-the-silos-convert-the-virtual-into-reality/
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My Commitment: Drive Multi-Channel Innovation in a very surprising and challenging way.
!
Right here, at #XUG15EU!
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Value Communication’s strength is based on our
talent to involve innovators via our community work!
#XUG15EU Get the Context
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#XUG15EU Get the Context
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Great Interaction via ValueCommunity Work
5’000+ Community Members
via LinkedIn, XING, Google+Facebook, WeChat, Weibo
15’000+ Visitors p.m. via Value Content Platforms (Blog, XING Forum, Online-News Portal,
Facebook, Twitter, Slideshare, YouTube, Google+
100’000+ Users/Readers p.m. of Value Content
via Value Partners in EMEA, BRIC
Note: At least, we cover 110+ countries around the globe. Ca. 57% of our audience belongs
to the D/A/CH region. — Strong support we get from our partners like Mike Hilton/
Graphic Repro On-line, Hamilton Costa, ANconsulting, Brazil, Publisher (Magazine CH),
Print&Publishing (Austria), Druckmarkt (D/CH) and many others.
115’000+ Attendees of Value Events, Seminars, Workshops,
Briefings/Key Notes in EMEA, BRIC, North-America
1’000+ Tweets/Posts p.m. via LinkedIn,
XING, Facebook, WeChat, Weibo
!
1.2m Readers/Users via special occasions
(like drupa 2012)
Our Results: 500+ Innovation Projects
up to
#XUG15EU Get the Context
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ValueMedia: Best-in-Class
Multi-Channel Effectiveness!
Sour
ce: h
ttps:
//tw
itter
.com
/Inf
ogra
phic
sIts
Provide Guidance Experience the Real Value of Communication
Subscribe for free to my Blog!
http://valuetrendradar.com
Special Section: #XUG15EU | Multi-Channel
CERTIFIED by ISSN 2364-7639
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Great posts especially dedicated to Multi-Channel!
Provide Guidance Experience the Real Value of Communication
CERTIFIED by ISSN 2364-7639
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My Multi-Channel Innovation DARLING! https://youtu.be/ozzA-wkHaTY
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You (don’t) get it? !
Something real becomes something virtual to become something real! !
Discover. Watch. Love. Share. Talk about it!
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Multi-Channel Innovation is not only the optimization of Cross-Media. (That’s already what they call: Omni-Channel!)
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Multi-Channel Innovation is always disruptive!
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Disruptive? Looks like a OSCAR
Award Ceremony!
https://youtu.be/bkgweI7kqX0?list=PLMmqeTUK5LaNfKpVQ2nsyvvWFh2HQ9Vxd
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Real Multi-Channel Innovation is a challenge.
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Innovators Dilemma: !
“The greatest enemy is your own success!”
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#XUG15EU Get the Context
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”Known by the motto you cannot know what you don’t know technology innovations only push through if they are communicated effectively — especially in the field of B2B” —Andreas Weber
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#XUG15EU Get the Context
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Something Old: Marketing leads to Business Success! (Target+Result Orientation)
!
Something New: Technologie Innovation + Communication Innovation = Marketing Innovation (Process Orientation)
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Multi-Channel Innovation needs a mind shift. It’s a disruptive lifestyle philosophy!
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Sarah Lowery, TelefonicaMulti-Channel Commercial
Innovation Manager https://youtu.be/6TNlgcsLT9o?list=PLMmqeTUK5LaNfKpVQ2nsyvvWFh2HQ9Vxd
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Multi-Channel success is driven by DIVERSITY. Disruptive means to get involved in everything!
—Sarah Lowery, Telefonica Multi-Channel Commercial Innovation Manager
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Multi-Channel Innovation creates INTERACTION plus SMART CONVENIENCE!
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Multi-Channel Innovation has to unify Social Technologies and Human-to-Human needs. Because needs are the measure of all things!
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#XUG15EU Get the Context
http://valuetrendradar.com/value-communications-manifesto/
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To unify Social Technologies and Human-to-Human needs you have to follow the BIG 5-C’s model!
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#XUG15EU Get the Context
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“The Big 5 -C” principle: !
Content — Embassies and storytelling around the Performance Promise Connectivity — for inter-media transfer of knowledge and digital literacy Consumer (and Brands) — as a focal point around which entwines everything Community — using the Human-to-human principle Creativity — as a creative force of the New World !Creativity is regarded as an engine of innovation, which includes a deep understanding of technology use, as well as open source surf.
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”Old & New”— Find the best Balance!
In the past we loved to experience goods via a real marketplace! (BIG 5-C approved!)
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Technology needs humanity!
!
In the ”Advertising age” goods got transformed by Marketing Professionals into the digital media world.
(NOT BIG 5-C approved. I. E. we lost community effects!)
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Do we struggle and suffer by Innovation overkill?
»A number of remarkable technologies are converging: clever software, novel materials, more dexterous robots, new processes (notably three-dimensional printing) and a whole range of web-based services.«http://www.economist.com/node/21553017
!
In the ”Digital age” goods got re-directed by Tech Savvys — back from virtual to reality.
(BIG 5-C approved. Concern: We lost connectivity.)
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For sure there is a risk to suffer by information overload. But exactly to avoid this we need MULTI-CHANNEL Innovation
driven by Interaction. (Absolutely BIG 5-C approved!)
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BUT: There are always those questions and concerns… !
Are we able to run the digital transformation properly? And fast?Does disruptive innovation kill us? !
Who are the new leaders?
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Does d
isrup
tive
inno
vatio
n kill
us?
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Does disruptive innovation kill us? Yes! And No! !
Who are the (winning) new leaders?
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#XUG15EU Get the Context
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#XUG15EU Get the Context
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#XUG15EU Get the Context
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We need a new philosophy to create a common understanding of how we manage Multi-Channel Innovation successfully!
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I do not want to torture you. BUT: Please let me introduce the ValueApproach how to manage the Multi-Channel transformation process to gain the ”Real Value of Communication“!
The Real Value of Communication: How it works via Hermeneutik — Dialektik – Innovatik
MOVIES AND ANIMATIONS BY LAURENZ SILL http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/
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!
http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/
!
http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/
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http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/
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http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/
!
http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/
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Key for SUCCESS:
&The Real Value of Communication
The Real Value of Communication driven by the BIG 5-C
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What do you think? Who/which company is the global leader in Multi-Channel Innovation?
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HEUREKA!
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Perfect Website and Webstores Best-in-class (physical) flagship stores High value of PRINT (AirPrint, iPhoto books, premium packaging…) !
Extraordinary market orientation and performance promise — dedicated to a sustainable digital lifestyle experience
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Good point? YES! Multi-Channel Innovation leads to a sustainable digital lifestyle experience in a real world!
That’s it!
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APROPOS… Surprise! Two perfect samples for innovative Multi-Channel Services
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mds. — a hidden champ!
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https://www.outputmagazine.com
output magazine — Best-in-class digital publishers
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https://www.outputm
agazine.comSocial & Human
Provide Guidance Experience the Real Value of Communication
Subscribe for free to my Blog!
http://valuetrendradar.com
CERTIFIED by ISSN 2364-7639
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Happy to stay in touch! Andreas Weber//FOUNDER & CEO VALUE COMMUNICATION AG
Performance Promise: CONNECTING INNOVATION TO PROFIT! Services: SMART ADVICE | KNOWLEDGE | CONNECTIVITY
http://value-art-com.myshopify.com/collections/all http://about.me/andreas.weber
Contact @ValueCommAG (Twitter)
https://facebook.com/ValueCommunicationAGhttp://www.linkedin.com/in/andreasweber
https://www.xing.com/profile/Andreas_Weber46https://www.xing.com/net/prica0432x/ddf/
!Subscribe for free
A) ValueTrendRadar (Blog): http://valuetrendradar.comB) Value Slide Shows: http://de.slideshare.net/zeitenwende007
!© 2015 by Andreas Weber (Publisher, Movies) | Şükran Ceren Salalı & Sudarsha Rambaran (Research)
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