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IMPLEMENT FASHION SPORTS
JEREMY SCOTT, A FASHION
DESIGNER WHICH COLLABORATE
WITH ADIDAS.
Extra Services:
o Jersey Customization
You provide
the design
Consult us for
fashion advice
Detail on customization
Alternation by professionals
Sports never gets bored.
LOCATION OF OUR SHOP
SUNWAY PYRAMID
LOT 10, KL
Reasons
Market Analysis
Global Sports Industry
Malaysian Sports Industry
10 years
Meet Our Customer
Young Old
Potential competitors
o Malaysia’s biggest sporting
goods retailer
o 120 outlets over the peninsula
o Over 9 million people visited
their store annually
o Family-owned global footwear
and fashion accessories
manufacturer and retailer
o Retail presence over 70
countries
o Recognisable presence in local
Potential competitors
Marketing Strategies
Open a shop that has its very own
unique sports environment
Create our own website
Selling our products through online
Free Postage & Delivery
Customer Is Our Priority
For any defective items
Celebrity Endorsement???
Friends’ Spokesmen
Advertising Organise events like:
1. Marathon
2. Tournament
3. Sports charity
PricingModerate A bit pricey
Pros & Cons: Cheap – People see it as a bad item and lose
confidence in it
Promotional activities: Y.E.S, CNY sale, Aidilfitri sale, etc
Special booth setups
Management Strategies
LLC (Limited Liability Company)
Flexible form of enterprise that blends elements of partnership and corporate
structures.
Profits and losses can be passed down to owners without taxation of the
business
Owners are shielded from personal liability
CEO
Sales department
Manager
Sales team
Marketing department
Manager
Marketing team
Human resources
department
Manager
Human resource team
Finance department
Manager
Financial Analyst
Operations department
Manager
Operations team
Exec. Secretary
General Manager
CEO CEOCEO
FINANCIAL PLANOWNERS CAPITAL
JACK
JASON
SIMPSON
BANK RAKYAT
MYR 50,000
MYR 50,000
MYR 50,000
MYR 50,000
MYR 200,000TOTAL OWNERS CAPITAL
Bank Loan
NIK
MYR 300,000
MYR 500,000TOTAL CAPITAL
FINANCIAL PLANSTART-UP EXPENSES
RENT
GRAND OPENING EVENT
TELEPHONE AND UTILITIES
BUSINESS INSURANCE
ADVERTISING AND PROMOTION
RENOVATION
COMPUTER (CASHIER)
SIGNAGE
BUSINESS/OFFICE SUPPLIES
OTHER
MYR 7,000
MYR 10,000
MYR 1,200MYR 3,000
MYR 7,000
MYR 200,000
MYR 7,000
MYR 3,000
MYR 1,000
MYR 2,000
START-UP EXPENSES MYR 241,200
START-UP INVENTORY MYR 10,000
START-UP CASH MYR 2,000
TOTAL START-UP EXPENSES MYR 253,200
FINANCIAL PLANSALES FORECAST
YEAR 1 YEAR 2 YEAR 3
UNIT SALES
SHOES 2345 2900 3205
FASHIONS (CLOTHES) 1600 2100 2400
ACCESSORIES 890 905 1200
TOTAL UNIT SALES 4835 5905 6805
UNIT PRICE
SHOES MYR 150 MYR 150 MYR 150
FASHIONS (CLOTHES) MYR 100 MYR 100 MYR 100
ACCESSORIES MYR 80 MYR 80 MYR 80
FINANCIAL PLAN
YEAR 1 YEAR 2 YEAR 3
SALES
SHOES MYR 351,750 MYR435,000 MYR480,750
FASHIONS (CLOTHES) MYR 160,000 MYR210,000 MYR240,000
ACCESSORIES MYR 71,200 MYR 72,400 MYR 96,000
TOTAL SALES MYR582,950 MYR717,400 MYR816,750
DIRECT UNIT COST
SHOES MYR 50 MYR 50 MYR 50
FASHIONS (CLOTHES) MYR 30 MYR 30 MYR 30
ACCESSORIES MYR 20 MYR 20 MYR 20
YEAR 1 YEAR 2 YEAR 3
DIRECT COST OF SALES
SHOES MYR 117,250 MYR145,000 MYR160,250
FASHIONS (CLOTHES) MYR 48,000 MYR63,000 MYR72,000
ACCESSORIES MYR 17,800 MYR 18,100 MYR 24,000
TOTAL DIRECT COST OF SALES MYR183,050 MYR226,100 MYR256,250
FINANCIAL PLAN
YEAR 1 YEAR 2 YEAR 3
PROFIT AND LOSS
SALES MYR582,950 MYR717,400 MYR816,750
DIRECT COST OF SALES MYR183,050 MYR226,100 MYR256,250
TOTAL COST OF SALES MYR 399,900 MYR 491,300 MYR 560,500
GROSS MARGIN MYR 399,900 MYR 491,300 MYR 560,500
EXPENSES
PAYROLL MYR 46,000 MYR 46,000 MYR 46,000
SALES AND MARKETING AND OTHER
EXPENSES
MYR 20,000 MYR 21,000 MYR 22,000
TELEPHONE/PAGERS/CELL MYR 1,800 MYR 1,800 MYR 1,832
UTILITIES MYR 3,000 MYR 3,800 MYR 3,900
FINANCIAL PLAN
YEAR 1 YEAR 2 YEAR 3
PAYROLL TAXES MYR 3,000 MYR 4,000 MYR 4,500
TOTAL OPERATING EXPENSES MYR 73,800 MYR 76,600 MYR 78,232
PROFIT BEFORE INTEREST AND TAXES MYR 326,100 MYR 414,700 MYR 482,268
EBITDA MYR 326,100 MYR 414,700 MYR 482,268
INTEREST EXPENSES MYR 25,000 MYR 25,000 MYR 26,000
TAXES INCURRED MYR 30,000 MYR 31,289 MYR 32,499
NET PROFIT MYR 271,100 MYR 358,411 MYR 423,769
FINANCIAL PLAN
FINANCIAL PLAN
PROFIT WE EARNED (100%)
= OTHER EXPENSES(60%)
+ OWNERS(40%)
/ 4 OWNERS(10% each)
FINANCIAL PLAN
FOR THE FUTURE:
THE PROFIT OF THE COMPANY WILL
KEEP ON INCREASING.
ALL OUR DEBTS WILL BE CLEARED
OUT IN FIRST TWO YEARS.
THE COMPANY WILL KEEP ON
GROWING AND EXPAND.
Reference
Dr. Aminuddin Yusof(November 2008). Globalization and The Malaysian Sports
Industry. Retrieved from
http://www.academia.edu/3358510/Globalization_and_the_Malaysian_Sports
_Industry
Statista(2014).Global sports market revenue by component from 2009 to
2011. Retrieved from http://www.statista.com/statistics/269782/sector-
share-of-total-global-sports-revenues/
Kerin, R., & Hartley, S. (2007). Marketing: The core (2nd ed., pp. 186-189).
Boston, Mass.: McGraw-Hill/Irwin
McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston:
Butterworth-Heinemann.
Barrow, C. (2007). Starting a business for dummies (2nd ed., p. 99). Hoboken,
N.J. :Wiley.
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