Business 435 presentation

Ethereal Experience

Introduction

▸ Business Plan▸ Opportunity

▹ Service▹ Competition▹ Industry▹ Target▹ Value Chain▹ Scalability ▹ Operations

Business Model

▸ Consumers want New, Innovative, and Unique experiences

▸ Target Market is Technology Hungry▹ We create new adventures, take risks, and travel

for entertainment

▸ Product / Service: Benefits, Experiences, Features▹ Customer: Wants, Needs, Fears… Substitutes

Business Model4

▸ Competitive Advantage exists in Cost, Service, and Strategies

▸ Competitive Advantage exists Everywhere▹ Pepsi v Coke▹ Nike v Adidas

Business Model5

▸ We compete with every form of Entertainment

The Uniqueness of the Product

▸ The gaming walls can turn, flip, and move to make different settings to have several games in one location.

▸ This is a place where we will always have the newest games and best equipment.

▸ Bring in a restaurant side to the business.

▸ With part of the warehouse being a restaurant, we will separate rooms where you can eat in Hawaii, Rainforest, or Italy.

Uniqueness 7

▸ The Void costs $30 for 30 minutes

▸ Ethereal Experience will be $8 for 15 minutes up to an hour.

▸ With the money from restaurant revenue, we can make the cost cheaper.

Cost8

▸ Partnering with professional sporting leagues to be able to have virtual reality games shown.

▸ Great for people to be at the game without actually being there.

▸ Re-live experiences

New Innovation9

Competition and Target Segments

▸ The Void▹ Virtual reality park Lindon, Utah

▸ Samsung Gear VR▹ Personal headset VR

▸ All other entertainment sources▹ Amusement parks, movie theatres, etc.

Competition11

▸ Who? ▹ Young adults to middle aged adults 24-40

▸ Where? ▹ Washington D.C.

▸ How? ▹ Through online and TV ads and word of mouth

Target Segments12

▸ Tom, Joe, and Neil

▸ 28, 25, 27 years old

▸ They like to hangout, play video games, and spend time with friends

▸ Full time Careers

▸ Willing to spend money on entertainment

▸ Live 30 minutes outside of DC

Persona13

Value Chain

Value Chain15

Inbound

Logistics

Operations Outbound

LogisticsMarketing

Sales

Services

Inbound Logistics 16

● Processes related to Receiving, Storing, and Distributing inputs internally.

● We do this by: ○ Having great relationships with our

Partners, Suppliers, and Manufactures

Operations 17

● The stage where the Materials become the Final Product

● We can do this by:○ Producing Top Quality Equipment ○ Having Updated Systems ○ Producing New Experiences

Outbound Logistics 18

● These are the activities that deliver your Service to the Customer

● We can do these things by: ○ Creating great first impressions○ Being part of the Community○ Finding Innovative ways to disrupt the

Target Market

Marketing & Sales19

● Social media presence

● Advertisements

● Videos about virtual reality

● Showcase prices

● Promoting health

Services20

● Virtual tutorials

● Sign waivers

● Information centers

● Customer survey

● Fast speed response time

● Repair time fast

Scalability and Structure

“

”

▸ Scalability: One of the only venues to offer newest technology with high quality entertainment.

▸ Market that few have taken in today’s world of entertainment.

▸ “The experience ‘is radically different than any computing experience you’ve had before’”. (WSJ, Christopher Mims, 2016)

Supply Chain

(Retailer) “Ethereal

Experience”

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(Manufacturers)“Oculus ” (Suppliers)

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StructureChief Executive Officer (CEO)

Implement sales- strategy

Implement new technology strategically

Stay current with technological trends

Chief Financial Officer (CFO)

Marketing Strategy

Chief Operating Officer (COO)

Chief Technology Officer(CTO)

Budgets Financial Strategy

Chief Marketing Officer (CMO)

Decides on leasing and equipment

Ensures Activities are done on time

Details are done correctly

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THANKS!Any questions?