Bridging the Social Digital Divide #Isummit 2013 Presentation

Pam  Moore  CEO  /  Founder  Marke2ng  Nutz  @PamMktgNut  

bridging  the    social  digital  divide  

Embrace    the  

JOURNEY!    

Houston,  we  have  a  problem.    

news    no  longer  

breaks!  

It    tweets!    

stop    the  noise!  

don’t  starve  your  community  

76%  marketers  think  they  know  what  customers  want  34%  have  asked  them  

Source: Pivot

-­‐  59%  social  customers  want  to  share  feedback    -­‐  58%  want  customer  service  

only  34%  marketers  think  these  services  are  in  demand  

Source: Pivot

YOU    are  the    media  

your                ul2mate                            plaVorm  

talk  to  yourself  much?  

teach  others  to  talk  to  themself?  

crazy  depressed  cat  lady  counselor?  

don’t  fall  for  tricks  

Klout Facebook Edgerank

don’t  fake  un2l  you  make  it    

Source: Creative Commons

Human  Brands:    •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people

quit  whining!  

run  it  like  a  BUSINESS!    

IDC  predicts  1.3B  mobile  workers  by  2015  

90%  mobile  users  have  device  within  arms  reach  100%  of  2me  

Social  Media  2013  •  Major factors driving social

media in 2013 –  Mobile - # of ppl accessing

internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs

–  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012

–  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth

is  anyone  listening    to  you?  

think  DNA,  not  tools    

• WHO are you talking to?

• WHAT do they need?

• HOW can you help?

• WHERE do they want to talk?

• WHY should they care?

audio  bridging  the  divide  

think  assets  

templates

hangout

ac2vate  influencers  

COMMUNITIES CREATE MARKETS

Opportunity Harvest

Free    member  

Paid    member  

Loyal    evangelist  

Community Zone Customer Zone

$$

got  it?  

Questions?

Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com