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This is the first of three articles on the ROI of Social Media Marketing. This first article talks about the drivers of fan count and engagement on Facebook. The second article will review the value of content and the third article will calculate the marketing ROI for social media marketing. This article was sponsored by ProRelevant and SocialBakers at ProRelevant.com and SocialBakers.com. The case study can be found at: http://www.ProRelevant.com/case-study-roi-of-social-media-marketing
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ProRelevant Marketing SolutionsP1 ProRelevant Marketing Solutions
Marketing ROI Series - Case Study –
Social Media Marketing ROI
ProRelevant Marketing Solutions2
P www.ProRelevant.com
Guy R. Powell
ProRelevant Marketing Solutions3
P www.ProRelevant.com
Guy R. Powell
ProRelevant Marketing Solutions4
P www.ProRelevant.com
Guy R. Powell
ProRelevant Marketing Solutions
P
ProRelevant Marketing Solutions
PROI
ProRelevant Marketing Solutions7
PFan & engagement growthFan growth
ProRelevant Marketing Solutions8
PFan & engagement growthFan growth Engagement
ProRelevant Marketing Solutions9
PLean back
Engagement quality
ProRelevant Marketing Solutions10
PLean back Lean forward
Engagement quality
ProRelevant Marketing Solutions11
PLean back Lean forward
Engagement quality
ProRelevant Marketing Solutions
PDrivers of marketing value
Fan growthMass media
ProRelevant Marketing Solutions
PDrivers of marketing value
Digital Engagement
Fan growthMass media
ProRelevant Marketing Solutions
PContent drives the quality of
engagement
Finally, the actual ROI
For next time
ProRelevant Marketing Solutions
PFor more information
Here’s where you can download the case studies:
http://www.ProRelevant.com/case-study-roi-of-social-media-marketing
www.SocialBakers.com www.ProRelevant.com
ProRelevant Marketing Solutions16
PLet us help you become a best-
in-class marketer
ProRelevant Marketing Solutions
+1 404-816-4344, Atlanta, USA
+65 9185-6443, Singapore
Marketing@ProRelevant.com
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