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This is a presentation slide on how to use email as an efficient form of marketing to reach out to your customers.
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Best Kept Secrets of Email Marketing
Presented by:Roderick Low
Adonai Training LLP
Copyright © 2011 Adonai Training LLP. All rights reserved.
Agenda
4 Burning Questions About eMail Marketing
The Benefits of Segmentation
How I Segment My List
3 Ways to Segment Your List For Profits
Copyright © 2011 Adonai Training LLP. All rights reserved. 2
WARNING!!!!
Not Everything You Learn Here Applies to Your Business…..You Must Test to See What Works!!!
Copyright © 2011 Adonai Training LLP. All rights reserved. 3
Burning Question #1
What is the Best Time of The Day
to Send Your Email?
Mornings are the best times of the day to send out an email marketing campaign.
Copyright © 2011 Adonai Training LLP. All rights reserved. 4
Burning Question #2
What is the Best Day to Send Emails?
B2B: Tuesday – WednesdayB2C: Thursday – Sun
Copyright © 2011 Adonai Training LLP. All rights reserved. 5
Burning Question #3
How Often Should You Send An Email?
How can we send less email but still raise profits?
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Burning Question #4
Should You Send Reminders?
Yes, send the same offer to those who didn't open or didn’t click on the link to
your sales letter.
Copyright © 2011 Adonai Training LLP. All rights reserved. 7
The Benefits of eMail Segmentation
Help create stronger and more relevant email messages
Set a proper tone or expectation for a specific audience
Understand behaviors of different prospects or customers
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How I Segment My List
List by topics
List by Mini Course
Buyer’s List
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Copyright © 2011 Adonai Training LLP. All rights reserved. 10
3 Ways to Segment Your List
Prospects that have become clients
Product lines
Open rate or CTR action rates
Purge your list
Copyright © 2011 Adonai Training LLP. All rights reserved. 11
About the Author
Roderick Low
A social media strategist in his own rights,Roderick Low has been working with SMEs tobuild their online business communications,marketing and public relations using social mediaplatforms and technologies. Leveraging on morethan 5 years of customer service experiences inthe retail & training industry, Roderick is able tocouple his experiences with his extensiveknowledge in blog marketing and social media totransform the ways his clients market &communicate to their customers. Some of hisclientele includes insurance companies, realestate professionals, advertising agencies, &financial institutions.
Copyright © 2011 Adonai Training LLP. All rights reserved. 12
About Adonai Training
Adonai is a leading training and online media consultancy company in Asia. Led by amateurprofessionals, our corporate and public training arm you with the latest knowledge, toolsand skills to make you a success. Our training includes online marketing media, socialmedia, branding, management, training, professional certification, entrepreneur start-upprograms, and etc.
Our foremost consulting authority on business strategy, social media, digital media, onlinespace, creative marketing and branding helps Brands & Organizations create customizedand unique social media and business solutions. Our clients range from major brands,government agencies, business owners, small-to-medium size companies to financialinstitutions. Our consulting services include:
Social Media Strategy & PlanningSocial Media Marketing & EngagementSocial Media MonitoringContents Generation & Article WritingOnline Campaign Creation & ManagementOnline analyticsWebsite and Micro-site development such as corporate blogMobile ApplicationSearch Engine Optimization (SEO) & SEO Copywriting
We believe your success is our success…Copyright © 2011 Adonai Training LLP. All rights reserved. 13
Thank You
Copyright © 2011 Adonai Training LLP. All rights reserved. 14
Adonai Training[E]: contactus@adonaitraining.com[W]: www.adonaitraining.com[FB]: www.facebook.com/adonaitraining.sg[TW]: www.twitter.com/adonaitraining
Roderick Low[E]: roderick@adonaitraining.com[W]: www.adonaitraining.com[TW]: www.twitter.com/RoderickLow
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