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Best Buy Black Friday Presentation
Citation preview
Best Buy
By: Taylor Hone
Background
Target Audience
Young professionals 18-24Fluent with social media
applications.Disposable income
The Big Idea
Application
• Application created for Black Friday weekend
• Reduces wait time• Keep store locations
stocked properly• Avoid injuries and incidents
Commercial
• 30 second spot using professional filmmaking
• Step-by-step instruction on how to use this application
• POV perspective
Tools & Tactics
Key Performance Indicators
Google Analytics
Best Buy Twitter campaign/following
Commercial ratings
Budget
$100,000 for television commercial and air time
$5,000 Social Media team fees
$50,000 Pay-Per-Click for November
Total= $155,000
Summary
#BlackFridayBBM
Television Commercial
Google Analytics
Google Adwords
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