Beginners Guide To Advertising
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Learn the basics of measuring newspaper and online ads and calculating the cost. Discover best practices for scheduling impressions.
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- A Beginners Guide
to Print and Online Advertising
By Carol Doane
- Columns
allow news and advertising to fit together
- Ads are sized to fit
within the columns
- Print ads are
small as a business card large as a full page
full page
HatsRUs
- To figure the ad costmeasure the ad
HatsRUs
- Measure the columns across
a 2 column ad
- Measure inchesbottom to top
2 x 5 =
5
- 2 x 5 = 10
column inches
Multiply 10 by the rate
- 2 x 5 = 10
column inches
x $ 40
rate
= $400
The ad costs $400
- Online ads are sized and priced differently
- Online ads run on the right rail
^
- Ads are measured in pixels in two basic sizes
Medium rectangle
300 x 250 pixels
^
- Medium rectangle and skyscraper
Skyscraper
160 x 600
^
- Online ads are priced per face
One persons face viewing your ad page is one impression
- Faces, or impressions, are sold by the thousand
How many thousand impressions should you buy?
- 10,000 is the minimum
Never buy the minimum
- Buy enough impressions to fill the nearest stadium
- Upgrade from the bleachersPurchase a premium online
seat
- Premium stadium seats sell for a premium
- Premium or guaranteed page placement is
$40 per thousand
$40 x 10K = $400
- Just like season tickets, purchase our season and save
$$
- Our season is twelve months
- Our 12 month program drops the price from 40
to $15 per thousand
$15 x 10K = $150
- Let your ad run on any page, your rate lowers to
$10 per thousand
Thats run of site, or ROS, for $100
- Purchase the 12 month ROS season and the rate lowers to $8 per
thousand
$8 x 10K = $80
- When should I run my ads?
Hats R Us
- Choose your stores best shopping day
Thats when people are in the market to buy.
To boost slow days add more frequency
- Never run alone
Never run alone
Your print ad should run at least 2-3 times per week
- For online advertising
Purchase more than the minimum and enough days to fill the
stadium
- Run with friends who work hard
Publish in print and online and get the most out of your marketing
campaign
- Thank you
Carol Doane
360Convos.blogspot.com
TheClassicCarol@gmail.com
Twitter: @TheClassicCarol
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