Basic pitching 101 (Startup Weekend)

Basic Pitching 101

5Min+

3Min Q & A

Name

Colour

Font

Problem?

1 person presents, maximum 2

This is not a slide

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Use Powerful Images

Slow it down

If you demo…..

1. Logo, One Line Pitch [5s]2. Problem [40s]3. MKT/Customer Validation [50s]4. Solution/Demo [60s]5. BusinessModel/Competition [60s]6. Go-To-Market [45s]7. Team [20s]8. Call to Action [20s]

Judging Criteria

Validation Execution& Design

BusinessModel

Judging Criteria

•Did your team get out and talk to customers?•Are you actually solving a problem?•Have you identified a specific targetmarket?

Validation Execution& Design

BusinessModel

Judging Criteria

•Do you have anMVP or prototype?•How functional is your technical demo?•DesignMatters! Is your product easy to use?

Validation Execution& Design

BusinessModel

Judging Criteria

•Are you solving a problem? (value proposition) •Is your idea unique?•How do you plan onmaking this a successful business?

Validation Execution& Design

BusinessModel

http://startupweekend.org/teamregistration

8PMTech Check

Sample Judges Questions• What’s the worst thing that has happened this

weekend?• What’s themost impressive thing you have

achieved this weekend?• Whowould you hire or howwould you add to your

team?• What problems/hurdles are you anticipating?• What is the next step with the product evolution?• What obstacles will you face and howwill you

overcome them?• How does your product work in more detail?• What are you going to do next?• What do you understand that others don’t?• Where do new users come from?• How big an opportunity is there?• Who are your competitors?• Howmany users do you have?• Why isn’t someone already doing this?• What are the top things users want?• How do you know customers need what you’re

making?

• What domain expertise do you have?• What is your distribution strategy?• What has surprised you about user behaviour?• What part of your project are you going to build

first?• What resistance will they have to trying you and

howwill you overcome it?• How are you understanding customer needs?• Whomight become competitors?• What do you understand about your users?• What is your user growth rate?• What are the key things about your field that

outsiders don’t understand?• If your startup succeeds, what additional areas

might you be able to expand into?• What do you know about this space/product

others don’t know?• Howmuch does customer acquisition cost?• Howmany users are paying?• How is your product different?• What makes new users try you?

1. Logo, One Line Pitch [5s]2. Problem [40s]3. MKT/Customer Validation [50s]4. Solution/Demo [60s]5. BusinessModel/Competition [60s]6. Go-To-Market [45s]7. Team [20s]8. Call to Action [20s]