Attracting Links

@sharkseo

Attracting Links

Who is this guy?

sharkseo.com@sharkseo

HackerBuddy

Just Buy This One

Uptime Robot

OkCupid

Why? Attractive

Content

Can attract strong links

Picks up linksover time

Diversifies your

anchor text

Hopefully future-proof

Great for branding

An important note about anchor text.

It’s more likely to be successful if you target a community and get to know them.

Lessons Learned

1

The audience for your linkable content can be different from your current customers.

Lessons Learned

2

News sites want a story:Think of a headline when pitching news.

Lessons Learned

3

News sites want a story:Think of a headline when pitching news.

Lessons Learned

3

The longer it takes, the lower the ROI:Build prototypes quickly, it doesn’t need to be perfect.

Lessons Learned

4

The longer it takes, the lower the ROI:Build prototypes quickly, it doesn’t need to be perfect.

Lessons Learned

4

You won’t always be successful:Try to launch a prototype first to gauge the reaction.

Lessons Learned

5

You won’t always be successful:Squeeze as much link value out of it as you possibly can, even if it if fails.

Lessons Learned

5- Killer Startups- MakeUseOf- Startup Lift- Museum of Modern Betas- Infographics Showcase

You need to let people know about it.Promote it properly.

Lessons Learned

6stumbleupon.com/ads

facebook.com/advertising

reddit.com/promoted

React quickly, join the conversation when it gets traffic.

Lessons Learned

7

WHERE DO I START?

Get to know your communities

Get a coder in your team

Infographic & blog post data:

google.co.uk/intl/en/landing/internetstats

Infographic & blog post data:

data.worldbank.org

Infographic & blog post data:

google.com/publicdata

THANKS.sharkseo.com/brightonseo

@sharkseo