Assessing business feasibility with PITCH - the case of Social TV

Portfolio Innovation Check (PITCH)Introduction

Sander Limonard

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• PITCH methode

• Case: Social TV

Agenda

3Bron: (Tjan, 2001)

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Brainstorm, identification of stakeholders, possible propositions

PITCH Business plan/ business case

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PITCH: 5 stappen

• Service concept

• Proposities

• Criteria

• Assessment

• Way forward

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• PITCH methode

• Case: Social TV

Agenda

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Stap 1: service concept

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Stap 2: proposities

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Stap 3: criteria

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Example: details of fit with strategy service provider

To what extent …• Does this proposition match the envisioned role for service

provider in the value chain?• Does the proposition match the brand• Does the service complement the current service portfolio• Does the service create synergy in the service portfolio?

Score• 1 point: ‘yes’ to none of the above questions • 2 point: ‘yes’ to one of the above questions • 3 point: ‘yes’ to two of the above questions • 4 points: ‘yes’ to three of the above questions• 5 points: ‘yes’ to all of the above questions

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Stap 4: assessment

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Stap 5: way forward

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