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The PITCH method allows to assess the business feasibility of service concepts that are not mature yet. The case of Social TV is used to illustrate how it works.
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Portfolio Innovation Check (PITCH)Introduction
Sander Limonard
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• PITCH methode
• Case: Social TV
Agenda
3Bron: (Tjan, 2001)
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Brainstorm, identification of stakeholders, possible propositions
PITCH Business plan/ business case
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PITCH: 5 stappen
• Service concept
• Proposities
• Criteria
• Assessment
• Way forward
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• PITCH methode
• Case: Social TV
Agenda
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Stap 1: service concept
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Stap 2: proposities
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Stap 3: criteria
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Example: details of fit with strategy service provider
To what extent …• Does this proposition match the envisioned role for service
provider in the value chain?• Does the proposition match the brand• Does the service complement the current service portfolio• Does the service create synergy in the service portfolio?
Score• 1 point: ‘yes’ to none of the above questions • 2 point: ‘yes’ to one of the above questions • 3 point: ‘yes’ to two of the above questions • 4 points: ‘yes’ to three of the above questions• 5 points: ‘yes’ to all of the above questions
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Stap 4: assessment
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Stap 5: way forward
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