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Presentation on customers actively engaging in anti branding against corporates. Thanks Erietta for the customer template :) Blog post here http://laurelpapworth.com/anti-marketing-and-anti-advertising-at/
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Convention, Disruption, Vision
Or: At war with your customer!!!!
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WARNING!!
Bad words coming upAvert your eyes… NOW!
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Don’t look!!
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… but not to YOU.
Jesus is Listening…
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Web 1.0: Eyeballs
silent consumers media owns distribution,
most content
laurelpapworth.com Flickr: AXB500
Brand 1.0 = eyeballs viewing brochure websites
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Portals were doorways to magic places
Flickr: bamawester
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“Don’t touch our Brand!”
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Web 2.0
Consumer not only creates the content but also DISTRIBUTES it.
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Brand 2.0 = talkers and creators
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Things Changed
laurelpapworth.com Flickr: BamaWester
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You Know You Are In Trouble…
… when the Media get involved
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Change of tack?
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Web 3.0
Consumer creates more than media content. Peer to Peer
business.
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Click to purchase Fridge Magnet
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Not all Bloggers are created Equal
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Top Bloggers
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blogpond.com.au
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Blog Awards: Industry
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Blog Search
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TalkBack Shock Jocks
Bloggers with Power
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Engage not Control
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Oh ok, still keep CONTROL
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Let Your Community Speak
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Homework
• READ blogs, watch YouTube, blogsearch, Alerts• PARTICIPATE Comment and vote• LEARN from the best & IGNORE non-
participators’ advice!!! Read Top Blogs and Award Blogs
• Have a clear social media POLICY internally• Have a clear social media ETIQUETTE on site• Create a corporate blog or wiki and MANAGE it• ACKNOWLEDGE mistakes quickly• Let your community HELP• Keep a sense of HUMOUR• STICK WITH IT!
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