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Training and education presentation for members of the Montana Newspaper Association.
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STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
Who? What? Statewide network of Member Newspapers who opt in to participate by publishing MNA Statewide ads each week and who are able to sell ads and keep ½ the revenue…
o SCAN - Statewide Classified Advertising Network: these are classified line ads
(text only) priced at a flat rate of $149 for first 25 words + $4.30 for each additional word. http://www.mtnewspapers.com/statewide-classified-ad-network/
o SDAP - Statewide Display Advertising Program: these are display ads (graphics, logos, text, grayscale) priced by size, 2 col x 2” $406 | 2 col x 4” $812 | 2 col x 6” $1,218. Two different ad copies must be submitted; one is 3.2” wide the other is 3.7” wide. Individual papers chose the ad copy that best fits their newspaper layout. http://www.mtnewspapers.com/display-advertising-program/
2015 Statewide by the
Numbers Year to Date
$83,013 gross revenue from
Statewide DISPLAY ad sales
$58,093 gross revenue from
Statewide CLASSIFIED ad sales
453 Total ads sold, published
so far this year
Sales reps. reserve ad space by 5pm on the Wednesday before the week of publication; e-mail pdf of ad copy to MNA ([email protected])
Insertion orders and ad copy will come from the MNA office each Thursday morning by noon o Ad copy is available on the MNA FTP site; one folder for SDAP ads, one folder for SCAN ads
Ads run during the week per paper’s publication schedule (daily newspapers may run in whichever
day of the week they prefer); ad position is at the discretion of the newspaper (does not have to run in Classified Ads Section)
MNA verifies ads were placed as ordered by viewing digital tearsheets from a few newspapers each week
Newspapers selling the ads keep 50% of the total ad sale and make payment to MNA
o (MNA will provide invoices for all ads sold)
Dividends Paid to Network Newspapers - MNA sets aside a percentage of their half of statewide ad revenue to return to the participating member newspapers in the form of Dividends; the MNAS Board reviews dividend distribution quarterly, if a distribution is approved individual checks are mailed to ALL members of the network, regardless if they sold an ad(s) or not.
When? Where? How?
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
What’s in it for our NEWSPAPERS? Additional REVENUE…generated usually at lower cost
than other advertising
Additional means of supporting MNA…is for the good of the association
Provides CONTENT…draws readers to purchase, subscribe and go to newspapers’ websites
2015 Statewide by the
Numbers Year to Date
$31,760 paid to newspapers
or ad sales
$28,656 dividends earned by
newspapers
242 statewide ads sold by network newspapers
58 DISPLAY ave. $264 184 CLASSIFIED
Average dues for 75 weekly newspapers is $1,023 | Average dues for 11 daily newspapers is $4,162 PAY YOUR MNA DUES WITH STATEWIDE SALES?
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
What’s in it for our CLIENTS? AUDIENCE, readership and online views of 430,000+
VALUE, price is $7 per newspaper when using SDAP
CONVENIENCE, time saved in one stop order, purchase, payment versus contacting multiple newspapers
individually
EXPOSURE and IMPACT of current media campaigns - use statewide ads to compliment other media placement, reinforces other newspaper advertising, radio, tv, web, posters, etc.
What’s in it for the TEAM? UPSELL & CUSTOMER SERVICE – providing additional value to print/digital advertising for new and existing
clients
COMMISSIONS or BONUSES - paid from newspaper, some newspapers give flat bonus, some make it 100% commissionable
EFFICIENCY - saves time and effort, just call or e-mail MNA
STATEWIDE CLASSIFIED ADVERTISING NETWORK
StatewideCLASSIFIED Network
70 newspapers
currently participate
Advertising
Statewide CLASSIFIED ads are sold by the word
25 words for $149 + $4.30 for each additional word
Phone numbers/fax numbers are treated as ONE word
Address is considered FOUR words (street name, city, state, zip)
SCAN Sold By: Bitterroot Star (Stevensville) 34 words $187.70, newspaper keeps $93.85 for each week it runs, has run 19X this year earning Bitterroot Star
$1,783.19! Authentic Timber Framed Barns. Residential-Commercial-Storefronts. Design-Build since 1990. Authentic Handcrafted, Pegged Frames Installed, Starting at $18/SF. Traditional Turnkey Barns From $40/SF. Built to Last for Generations. 406-581-3014 or email [email protected] www.bitterroottimberframes.com.
STATEWIDE CLASSIFIED ADVERTISING NETWORK
• 70 Newspapers
• 191,000 Distribution
• 430,000 Readership
STATEWIDE CLASSIFIED ADVERTISING NETWORK
What do statewide CLASSIFIED ads look like in other network papers?
STATEWIDE DISPLAY ADVERTISING PROGRAM 62
currently participating newspapers
Statewide DISPLAYAdvertising Program
STATEWIDE DISPLAY ADVERTISING PROGRAM
SDAP 2 col x 2”
$406
2 col x 4” $812
2 col x 6” $1,218
STATEWIDE DISPLAY ADVERTISING PROGRAM
• 62 Newspapers
• 158,000 Distribution
• 364,000 Readership
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
E-Mail and Print Brochures available to download from MNA FTP site
The proof is in the publication! Each week, five newspapers are selected and reviewed by Pamela in the MNA office for both the SCAN ads and the SDAP ads. Using the MNA digital archive (Tecnavia), Pamela visually inspects newspapers digital pages. On occasion, if the pages are not yet uploaded or not complete, Pamela will request a tearsheet be sent as proof that statewide ads were published. This allows early detection if ads did not run as ordered and possible “make goods”. • More and more state government agencies and departments are using statewide ads in addition to
regular display ads. • And, most state government entities require MNA to provide an Affidavit of Publication for statewide
advertising. The Affidavit lists the number of newspapers running the ads and during specific timeframes/dates. Thank you for your cooperation and assistance!
Thank you to the 70 member newspapers who participate in the statewide advertising network!
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
SIEZEonal Opportunities Antique, Art and Craft Shows | Boat Shows | Fall/Winter outdoor recreation, hunting | Holidays – Christmas gifts, travel package (dinner, hotel, movie) | Gourmet foods | Fundraiser Events and Non-Profit Donor Solicitation – fundraising events | Employment Recruitment for seasonal jobs | Professional Services – accounting & tax preparation | Website development, maintenance | Scholarship Offerings | Annual Meetings and Conventions | Winter Fairs & Carnivals Outdoor Recreation and Events | Bridal fairs, wedding planners, wedding supplies, catering | Medical Marijuana Caregivers | Mobile Phone Service | Cable TV, DISH, DirectTV, Internet Providers | and more!
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
Web-based Member log in to MNA FTP site In the address bar of a web browser enter the following host name: ftp.mtnewspapers.com When prompted enter the following User ID and Password User ID: [email protected] Password: mtnewspapers
STATEWIDE ADVERTISING PROGRAMS BY THE NUMBERS
