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Classified Recruitment 2.0 10 ideas for today and tomorrow

Classified Advertising 2.0: 10 ideas for today and tomorrow

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Paul Harrison, Managing Partner of Carve Consulting (http://www.CarveConsulting.com) recently addressed the ONREC Newspaper 2009 conference in London. At the conference - focussed toward publishers, media owners and classified sales directors - Paul looked at the challenges facing recruiters, advertisers and candidates, and suggested 10 ideas of strategies to adopt and new revenue streams to pursue. The presentation itself it not very descriptive - please get in contact if you'd like to participate our free webinars ([email protected])

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Page 1: Classified Advertising 2.0: 10 ideas for today and tomorrow

Classified Recruitment 2.010 ideas for today and tomorrow

Page 2: Classified Advertising 2.0: 10 ideas for today and tomorrow

When a 14 year old kid can blow up your business in his spare time, not because he hates you but because he loves you, then you got a problem.

Page 3: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 4: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 5: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 6: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 7: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 8: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 9: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 10: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 11: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 12: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 13: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 14: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter • m Recruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 15: Classified Advertising 2.0: 10 ideas for today and tomorrow

mRecruitment has arrived (finally) •

Page 16: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 17: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 18: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 19: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 20: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 21: Classified Advertising 2.0: 10 ideas for today and tomorrow

Communities and Peering

Page 22: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 23: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 24: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 25: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 26: Classified Advertising 2.0: 10 ideas for today and tomorrow
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Page 29: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 30: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 31: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 32: Classified Advertising 2.0: 10 ideas for today and tomorrow

Crowd-sourced classifieds?

Page 33: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd sourced

classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 34: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 35: Classified Advertising 2.0: 10 ideas for today and tomorrow

10 ideas for today and tomorrow • Hand picked jobs for me• Event-based publishing• Twitter •mRecruitment has arrived (finally) • APIs & Mashups• Communities and Peering • Free Ninety Nine• User generated content... And Crowd

sourced classifieds?• Farmers, Hunters and Making buying easy• Social shopping – or “Burn the boat that

bought you”?

Page 36: Classified Advertising 2.0: 10 ideas for today and tomorrow
Page 37: Classified Advertising 2.0: 10 ideas for today and tomorrow

Community & Content led, wins

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* CarveConsulting.com/blog* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting

find us here:

Your Questions

Page 39: Classified Advertising 2.0: 10 ideas for today and tomorrow