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We bringBRANDS

to life.

Agency Overview

Maxwell + Miller:

+ Serves business-to-business and consumer clients.

+ Provides strategic branding, print, broadcast

and interactive services.

Some of ourmarketing

partners

+ Consumers Credit Union

+ Kellogg’s

+ Whirlpool

+ Amana

+ Petoskey Area Visitors Bureau

+ Kalamazoo County Visitors Bureau

+ Wright Coating Technologies

+ Harold Zeigler Auto Group

+ The AccuMed Group

+ Burr Oak Tool

+ Odawa Casino

+ Western Michigan University

+ Rose Street Advisors

+ Equity Management Inc.

We bring brands to life.

At a time when many products and services seem alike,

what customers think and feel about a brand

often determines why one is chosen over another.

WHAT EXACTLY IS A BRAND?

A BRAND IS A PERSON’SGUT FEELING ABOUTA PRODUCT, SERVICE,OR ORGANIZATION.

…………………...[

It’s a GUT FEELING because:

+ People are emotional, intuitive beings

+ Brands are defined by individuals, not companies, markets or the public

It’s not what you say it is.

It’s what they say it is.

What they say depends on

a clearly defined perception

of your brand.

So it’s important to ask…

Can your brand be put into sharper focus?

That’s where we come in.

We bring brands to life

We’ll give you a competitive advantage

by clearly positioning your company

as uniquely qualified to meet the needs

of your customers.

We’ll focus on:

1. The one determining factor that will separate your company from the competition in the minds of

customers.

We’ll focus on:

1. The one determining factor that will separate your

company from the competition in the minds of customers.

2. Clearly communicating that brand position so when customers

think of your company, they’ll say:

“I get it. I like it. I’ll buy it from you.”

Simplify

Simplify

We take the customer’s point-of-view

to create ideas that are

easy to understand, like, and act upon.

Creativity is what gives brands their traction in the marketplace..

Success Stories

Consumers Credit Union

The challengeThere is a sameness to most all credit union branding

based upon “local” and “friendly.”

The solutionBrand Consumers Credit Union as the one that is most

responsive to its members’ needs and wants.

You ask. We act.

Creative and media tactics

TRADITIONAL MEDIA

Newspapers

Magazines

Event programs

Yearbooks

Direct mail

Radio

Posters

Newsletters

Credit card/checking

statement inserts

Trade show booth

Drive-thru signage

Meijer register coupon

ATM screens

In-branch video screens

Videos

NEW MEDIA

eNews

Web banner ads

On-website graphics

Website design

Twitter feed

Facebook page

Facebook ads

Pay-per-click

Rose Street Advisors

The challengeRose Street Advisors was previously part of PNC Bank.

Now, as an independent firm, they need to differentiate

themselves from others in the financial services industry.

The solutionBrand the firm as specialists in insurance, investments and

benefits who share their areas of expertise to bring unique

opportunities to discerning individuals and companies.

Thermo Fisher Scientific

The challengeThe PrintMate specimen cassette printer, as well as its

competition, was promoted on speed and accuracy.

The solutionWe found that because lab counter space is at a premium,

the smaller size of the unit is its biggest benefit. That’s our

brand connection.

Equity Management Inc.

The challengeSan Diego-based EMI is the world’s largest trademark licensing

company. They needed materials to help sell trademark licenses

for their national blue chip clients.

The solutionMaxwell + Miller pinpointed the brand equities of a diverse line-up

of trademarks; then communicated the inherent imagery of those

equities in a way that showed the advantages of trademark licensing.

The Petoskey Area Visitors Bureau

The challengeThe Petoskey Area competes with the more “touristy”

destinations of Traverse City and Mackinaw City.

The solutionNorthern Michigan beauty with charm and a touch of

class; a place where memories are created.

The Petoskey Area Visitors Bureau

The logo:A casually upscale brand identity that reflected the area’s winter

and summer appeal.

Print ad

Web banner Web

Creative and media tactics

COLLATERAL

Print brochures

Interactive brochures

Print-on-demand brochures

Coupons & vouchers 

MAGAZINES

Consumer

Travel trade

NEWSPAPERS

DIRECT MAIL

OUTDOOR 

ONLINE

Banner ads

Facebook ads

Google ad network

Mobile ads

Mobile couponing

eNewsletters

LOCATION-BASED ADS

Facebook Places

Foursquare

Google Places

SCVNGR

Yahoo Local Business

Yelp

Uncle John’s

The challengeUncle John’s was introducing a completely new line of hard cider.

It required strong branding to gain awareness, acceptance and

broad distribution among retailers.

The solutionLeverage the Uncle John’s brand equity of down-home, farm-fresh

goodness in everything from label design to coasters.

Once again…

Can your brandbe put intoshaper focus?

We bring brands to life

We’ll give you a competitive advantage

by clearly positioning your company

as uniquely qualified to meet the needs

of your customers.

So customers will say:

“I get it. I like it. I’ll buy it from you.”

We bringBRANDS

to life.