Advertisement For B2 B

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Classification of Indian Contemporary Advertisement

vikramthadeshvar@hotmail.com

B2B Ad expense

To Inform

• About New Product,

• New Service, • New Features, • New benefits,• New price,

place• Re-launch.

vikramthadeshvar@hotmail.com

vikramthadeshvar@hotmail.com

• Great informative advertisement by Heinz which delivers the perfect message that everything is pretty much tasteless without it.

vikramthadeshvar@hotmail.com

• Interesting WWF advertisement that uses a see through in the shape of South America on a paper vendor.

• This advertisement campaign would surely decrease the usage of dry hand papers in the toilet.

To Persuade

• Comparative ads,

• VISA v/s American Express,

• Through TV Ads, Print Medias,

• IBM, BAJAJ pulsar, etc.

vikramthadeshvar@hotmail.com

vikramthadeshvar@hotmail.com

• Amusing Fedex ad that features UPS inside the Fedex truck. • The words on the UPS truck are German. Competitive advertisement

at its best.

vikramthadeshvar@hotmail.com

• Real billboard wars in Mumbai, India where three Indian airlines battle it out on the streets.

• Jet Airways started and Kingfisher responded and lastly GoAir had the last laugh.

• Creative advertisement war at its best.

To Remind• Continuous Ads, • Again and Again • About new service or

product• Coca Cola, Pepsi, etc.

vikramthadeshvar@hotmail.com

Powerful ad by the Brazilian Association of Press reminding the World Press Freedom Day.

vikramthadeshvar@hotmail.com

• South Africa’s state owned electricity provider Eskom brings this creative ad of using electricity wisely. It is an advertising campaign by Eskom to save energy.

vikramthadeshvar@hotmail.com

• This BMW reminding ad situated in the center of Moscow city is the biggest ad in Russia (probably the largest in the world). The square size is more than one and a half acres (6000 m2). It uses a number of full size cars stuck on the board with back lights and headlights turned on in the evening.

To Reinforce

• To convince current purchase that they made the right choice.

• We delivers the values which you think of.

• Designing ideas as per your feeling and thoughts

vikramthadeshvar@hotmail.com

vikramthadeshvar@hotmail.com

You made the right choice

The more interesting ads around like the Nike ad.

vikramthadeshvar@hotmail.com

• BBC outdoor advertisement campaign which shows that we deliver the stories to help you to see both sides.