9 tips for creating a world class social media marketing team final

Gemma CravenHead of Social@Ogilvy New York

January 2013

9 Tips For Building An Internal Social Media Team

Tip #1Youth does not = knowing brand management

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Tip #2Measurement & analytics are no longer optionalTip #2Measurement & analytics are no longer optional

Tip #3Content is key on today’s visual web Tip #3Content is key on today’s visual web

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Tip #4Use a Center of Excellence approach

Image courtesy of the Altimeter Group

Tip #4Use a Center of Excellence approach

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Tip #5Ensure you have the right listening infrastructureTip #5Ensure you have the right listening infrastructure

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Tip #6Invest in training Tip #6Invest in training

Tip #7Use your agency partners wisely Tip #7Use your agency partners wisely

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Tip #8Think about different global staffing modelsTip #8Think about different global staffing models

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Tip #9Look for hand raisers internallyTip #9Look for hand raisers internally

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Gemma CravenEVP, NY Group Head | Social@Ogilvy

Email: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecraven

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Social for brands site:Social.ogilvy.com