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As shared on our Social@Ogilvy page too, tips to consider when creating an internal social media marketing team
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Gemma CravenHead of Social@Ogilvy New York
January 2013
9 Tips For Building An Internal Social Media Team
Tip #1Youth does not = knowing brand management
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Tip #2Measurement & analytics are no longer optionalTip #2Measurement & analytics are no longer optional
Tip #3Content is key on today’s visual web Tip #3Content is key on today’s visual web
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Tip #4Use a Center of Excellence approach
Image courtesy of the Altimeter Group
Tip #4Use a Center of Excellence approach
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Tip #5Ensure you have the right listening infrastructureTip #5Ensure you have the right listening infrastructure
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Tip #6Invest in training Tip #6Invest in training
Tip #7Use your agency partners wisely Tip #7Use your agency partners wisely
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Tip #8Think about different global staffing modelsTip #8Think about different global staffing models
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Tip #9Look for hand raisers internallyTip #9Look for hand raisers internally
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Gemma CravenEVP, NY Group Head | Social@Ogilvy
Email: [email protected]: @gemsieLinkedin: linkedin.com/gemsiecraven
Connect with me
Social for brands site:Social.ogilvy.com
