"7 Ways To Be Social Media Savvy"

7 Ways To Be Social Media

SavvyPresentation to The Business Cafe

13th May 2009 Wendy Dashwood-Quick

About Me• Executive & Social Media Coach• Founder of Resolution Coaching & The

Virtual Business Genie• Background 25 years in Public & Private

Sector • Published Author• Trained with Paul McKenna & Richard

Bandler• Once Abseiled off County Hall For Charity• Near Death Experience in 1995• Gt Grandfather Broke Steam Train Speed

Record in 1934 with The Flying Scotsman

• Get Clear on why you’re using Social Media• What IS Social Media?• Say Goodbye To The Good Old Days Of Marketing• The Power of Facebook• Rules of Engagement• Key Social Media Sites• Why Social Media Is Tailor Made For Women• Don’t Let It Take Over Your Life!

Get Clear On Your Objectives

Build a BrandSell More Products

Generate LeadsPromote A Book

Lead A CauseIncrease Your Traffic

Raise Your Profile

What IS Social Media?ShareShare

Convert/MeasureConvert/Measure

DiscussDiscuss

CreateCreate

“1 in 10 Adults Are Using Social Networking

to Share Information About Products They Like.You Are influencing and

being influenced every day”Shiv Singh

Vice President - Razorfish

The Good Old Days

Time –vs- Money

Short £ £££

LongTime

SEO

Facebook Ads

Google PPC

Buying Leads

Telesales

BloggingArticle Marketing

Twitter

FacebookFan Pages

MAXIMUMEDGE

Long Time

Less Time But More Money

Less Time, ButCosts Much More

Costs a Lot

Direct Mail

Trading TimeAnd EffortFor Traffic

Paid Traffic

'Markets consist of human beings, not

demographic sectors‘

“The Cluetrain Manifesto” – Rick Levine

Key SitesTop 3

Core concept is good – not a silly place where

you meet old friends for a stupid chat

Facts

On the 13th March 2010 Facebook Overtook Google as the most trafficked website in the entire USA – with 400M Active Users

54% of visitors spend 55 mins per day there

Facebook Ads are cheaper and easier to understand than Google PPC

There are 5.3 Billion fans on Facebook Fan Pages

400 Million Active Fan Pages

1.5 Million Local Businesses using Facebook Pages

20 Million people join Facebook Fan Pages Every day

Vitamin Water1,348,321 Fans

Mashable174,000 Fans

IBMCorporate Social Media

“Don’t Ask Me – Ask The Stats”

Alex Shultz – Manager, Internet Marketing - Facebook

Using

Listen and WatchShare Amusing Stuff Be Controversial

Have A Rant

Help Someone Be InterestedTwitter Isn’t About Selling

Inform Others Make A Comment

Why Social Media Is Tailor Made For Women

Virtual Village

Rules Of Engagement

It’s Conversational

Serving Without Selling Stop Flogging

Your Stuff

Be RESPECTFUL It’s A Two Way Thing

Don’t Abuse The

Relationship

TONE: Think Service

TIMING: Respond Quickly

It’s A Long Term

Commitment

Don’t Let It Take Over Your Life

Create A Social Media Timetable

Beware of Distraction

Remind yourself what you want to get out

of this

Use Social Media As Part of Your Marketing

Do What Suits Your Personality

Enjoy It, Have Fun And Share The

Love

Pick 2-3 social media sites that are active in your niche and focus on them rather than spreading yourself too thin

cross every available network

If you’re failing to seriously engage the question of how social media can help your business,

you’re putting your business at risk. Somewhere in your niche there are people using social media smartly and elevating the profile of their businesses with their customers and peers.

Keep ignoring social media and the adopters may not eat your lunch. But I guarantee they will

steal your cookies

Craig Stoltz www.bizmore.com

Thank You

For A Free Copy of My new e-book“7 Ways To Be Social Media Savvy”

Visit My Websitewww.resolutioncoaching.co.uk

www.virtualbusinessgenie.wordpress.comThank you

wendy@resolutioncoaching.co.ukwendy@resolutioncoaching.co.uk

01376 334692