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Social Media for
Business
the formula for success
Susan Nellson Baird
The big question
Is social media a good fit for your Is social media a good fit for your business? business?
http://www.youtube.com/watch?v=ypmfs3z8esI
5(W) + H + WC =
ROIThe formula for social media success
The formula for success
WhoWhoWhatWhatWhenWhenWhereWhereWhyWhy
++
HowHow++
WHO CARES?WHO CARES?==
Return Return on Investmenton Investment
Who Cares?
What is the value of a happy What is the value of a happy customer?customer?
A loyal customer?A loyal customer?
A well-connected customer?A well-connected customer?
An enthusiastic satisfied customer?An enthusiastic satisfied customer?
What is the cost of an unhappy What is the cost of an unhappy customer?customer?
What really matters?
Where to start?
LinkedInLinkedInFacebookFacebookTwitter and Google BuzzTwitter and Google BuzzBlogsBlogsVideoVideoWebinarsWebinars
AND networking, direct mail, advertising, AND networking, direct mail, advertising, telephone calls, face-to-face meetings, etc.telephone calls, face-to-face meetings, etc.
Why are we using social media?
What are your goals?What are your goals?
How will you measure?How will you measure?
What’s your budget? Your staff allocation?What’s your budget? Your staff allocation?
What can you accomplish here that you can’t What can you accomplish here that you can’t through other methods?through other methods?
What’s the strategy? The process? The plan?What’s the strategy? The process? The plan?
Who can manage it?
Internal resourcesInternal resources
OutsourcingOutsourcing
When will we be ready?
PlanPlan
LearnLearn
ListenListen
TestTest
MonitorMonitor
LaunchLaunch
Manage time to maintain consistencyManage time to maintain consistency
How do we begin?
Find resources like tutorials, books, webinars, Find resources like tutorials, books, webinars, and articlesand articles
ExperimentExperiment
Seek training or coachingSeek training or coaching
Seek help with strategySeek help with strategy
Evaluate outsourcing pros and consEvaluate outsourcing pros and cons
Then, JUST DO ITThen, JUST DO IT
ROI
More leadsMore leads
Better communication / connection with marketBetter communication / connection with market
More effective customer serviceMore effective customer service
Expanded brandingExpanded branding
Buzz creationBuzz creation
Etc., etc., etc., etc., etc.Etc., etc., etc., etc., etc.
Stop stalling
It’s not too late! Yet!
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