Social Media for

Business

the formula for success

Susan Nellson Baird

The big question

Is social media a good fit for your Is social media a good fit for your business? business?

http://www.youtube.com/watch?v=ypmfs3z8esI

5(W) + H + WC =

ROIThe formula for social media success

The formula for success

WhoWhoWhatWhatWhenWhenWhereWhereWhyWhy

++

HowHow++

WHO CARES?WHO CARES?==

Return Return on Investmenton Investment

Who Cares?

What is the value of a happy What is the value of a happy customer?customer?

A loyal customer?A loyal customer?

A well-connected customer?A well-connected customer?

An enthusiastic satisfied customer?An enthusiastic satisfied customer?

What is the cost of an unhappy What is the cost of an unhappy customer?customer?

What really matters?

Where to start?

LinkedInLinkedInFacebookFacebookTwitter and Google BuzzTwitter and Google BuzzBlogsBlogsVideoVideoWebinarsWebinars

AND networking, direct mail, advertising, AND networking, direct mail, advertising, telephone calls, face-to-face meetings, etc.telephone calls, face-to-face meetings, etc.

Why are we using social media?

What are your goals?What are your goals?

How will you measure?How will you measure?

What’s your budget? Your staff allocation?What’s your budget? Your staff allocation?

What can you accomplish here that you can’t What can you accomplish here that you can’t through other methods?through other methods?

What’s the strategy? The process? The plan?What’s the strategy? The process? The plan?

Who can manage it?

Internal resourcesInternal resources

OutsourcingOutsourcing

When will we be ready?

PlanPlan

LearnLearn

ListenListen

TestTest

MonitorMonitor

LaunchLaunch

Manage time to maintain consistencyManage time to maintain consistency

How do we begin?

Find resources like tutorials, books, webinars, Find resources like tutorials, books, webinars, and articlesand articles

ExperimentExperiment

Seek training or coachingSeek training or coaching

Seek help with strategySeek help with strategy

Evaluate outsourcing pros and consEvaluate outsourcing pros and cons

Then, JUST DO ITThen, JUST DO IT

ROI

More leadsMore leads

Better communication / connection with marketBetter communication / connection with market

More effective customer serviceMore effective customer service

Expanded brandingExpanded branding

Buzz creationBuzz creation

Etc., etc., etc., etc., etc.Etc., etc., etc., etc., etc.

Stop stalling

It’s not too late! Yet!