5 marketing tactics to grow your business

5 Marketing Tactics to Help Grow Your Business

Presented by:Chris Hamilton

www.SalesTipADay.com

Agenda

The 5 Tactics

The Start of The New Age of Marketing

Tactic #1 - Email Marketing

Why

ROI of 4300% or for every $1 you get $43

#1 way that consumers like to receive offers

77% of consumer prefer email marketing

Source: Digital Marketing Group

How To

The 3 S’s Sign Up Set Up Send Out

Tactic #2 - Remarketing

What is ItI went here

Now this follows me everywhere

52 X’s

0

3750

7500

11250

15000

Month 1 Month 4 Month 7 Month 10 Month 13 Month 16

100010001000100010001000100010001000100010001000100010001000100010001000

1440013600

1280012000

1120010400

96008800

80007200

64005600

48004000

32002400

1600800

Remarketing Visitors

Ads that run 3 X’s a day with a 0.1% uptake will generate upwards of 16 sales leads for less than $43 by month 18

Tactic #3 - Twitter

Why

• Twitter is the 2nd most used Social Media Platform for B2B

• 34% of marketers use Twitter to successfully generate leads

• 40% Percent of Twitters who don’t tweet but watch other people tweet

How To

My Secret:• Build out content• Use Socialoomph• Create 2 tweets

Website Visits

➡ MAD Weekly - 463 Clicks➡ LinkedIn - 345➡ Sales Tip A Day - 183➡ At $.50 to $2 a click, I am saving

upwards of $3,304 this week for about 30 minutes work

Tactic #4 - Landing Pages

If you go to http://salestipaday.com/25-must-have-sales-and-marketing-tips/

Why

Source: Hubspot

Companies with 31 to 40 pages get 7X’s more leads

Companies with 40+ get 12 Times more leads

Since July 1 2012 I have had almost 4000 people visit this page, This means that I have probably gotten 1000 email subscribers because of this one landing page

Not Bad

Landing pageVisitors

Sign UpsConversion

Rate

Really GoodTodays Webcast

Did you know each email address can be worth up to $150 in enterprise value?

This one page is worth up to $150,000 to me

Tactic #5 - Live Chat

What is it?

How can I help you today

Why

60% of people go online to find a product or service

According to Google’s Zero Moment of Truth, people visit on average 10 websites before a

purchase

83% of people need help during their exploration phase

71% of people expect immediate assistance when they are online

48% of people will actually leave if you don’t engage with them

You can engage with up to 30% of your website traffic

On average 24% of your engaged traffic will become sales leads

This segment of prospect typically will spend 55% more on average

If you prompt people, or proactively engage with them, then you will get up to 9.8 X’s more

sales leads compared to just having a live chat widget that visitors click on

This means you can get up to 10 X’s more clients who spend 55% more - No brainer

These guys close approximately 70% of these leads at an average revenue of $700 per client

Their ROI is huge - $117 for every $1 they spend

Results

What if you Called 100 Businesses?Would you see @ 1% to 3% uptake

Live ChatWe see on average 25% uptake

Trick is need at least 3 proactive approaches

Live Chat Offer30 Days Free to Try

Tying it together

1.Send out a tweet2.Goes to a landing page3.Sign up for an Ebook4.Start to remarket5.Back to a landing page6.Enagage with Live Chat

Next Month

• Content Marketing• Video• Social Media Tips and Tricks• Podcasting• LinkedIn Tips and Tricks

Need Help

Chris@SalesTipADay.com