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http://salestipaday.com/5-marketing-tactics-webinar-replay Learn 5 marketing tactics that you can tie together to generate more sales leads. Click on the link above watch the replay of this webcast.
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5 Marketing Tactics to Help Grow Your Business
Presented by:Chris Hamilton
www.SalesTipADay.com
Agenda
The 5 Tactics
The Start of The New Age of Marketing
Tactic #1 - Email Marketing
Why
ROI of 4300% or for every $1 you get $43
#1 way that consumers like to receive offers
77% of consumer prefer email marketing
Source: Digital Marketing Group
How To
The 3 S’s Sign Up Set Up Send Out
Tactic #2 - Remarketing
What is ItI went here
Now this follows me everywhere
52 X’s
0
3750
7500
11250
15000
Month 1 Month 4 Month 7 Month 10 Month 13 Month 16
100010001000100010001000100010001000100010001000100010001000100010001000
1440013600
1280012000
1120010400
96008800
80007200
64005600
48004000
32002400
1600800
Remarketing Visitors
Ads that run 3 X’s a day with a 0.1% uptake will generate upwards of 16 sales leads for less than $43 by month 18
Tactic #3 - Twitter
Why
• Twitter is the 2nd most used Social Media Platform for B2B
• 34% of marketers use Twitter to successfully generate leads
• 40% Percent of Twitters who don’t tweet but watch other people tweet
How To
My Secret:• Build out content• Use Socialoomph• Create 2 tweets
Website Visits
➡ MAD Weekly - 463 Clicks➡ LinkedIn - 345➡ Sales Tip A Day - 183➡ At $.50 to $2 a click, I am saving
upwards of $3,304 this week for about 30 minutes work
Tactic #4 - Landing Pages
If you go to http://salestipaday.com/25-must-have-sales-and-marketing-tips/
Why
Source: Hubspot
Companies with 31 to 40 pages get 7X’s more leads
Companies with 40+ get 12 Times more leads
Since July 1 2012 I have had almost 4000 people visit this page, This means that I have probably gotten 1000 email subscribers because of this one landing page
Not Bad
Landing pageVisitors
Sign UpsConversion
Rate
Really GoodTodays Webcast
Did you know each email address can be worth up to $150 in enterprise value?
This one page is worth up to $150,000 to me
Tactic #5 - Live Chat
What is it?
How can I help you today
Why
60% of people go online to find a product or service
According to Google’s Zero Moment of Truth, people visit on average 10 websites before a
purchase
83% of people need help during their exploration phase
71% of people expect immediate assistance when they are online
48% of people will actually leave if you don’t engage with them
You can engage with up to 30% of your website traffic
On average 24% of your engaged traffic will become sales leads
This segment of prospect typically will spend 55% more on average
If you prompt people, or proactively engage with them, then you will get up to 9.8 X’s more
sales leads compared to just having a live chat widget that visitors click on
This means you can get up to 10 X’s more clients who spend 55% more - No brainer
These guys close approximately 70% of these leads at an average revenue of $700 per client
Their ROI is huge - $117 for every $1 they spend
Results
What if you Called 100 Businesses?Would you see @ 1% to 3% uptake
Live ChatWe see on average 25% uptake
Trick is need at least 3 proactive approaches
Live Chat Offer30 Days Free to Try
Tying it together
1.Send out a tweet2.Goes to a landing page3.Sign up for an Ebook4.Start to remarket5.Back to a landing page6.Enagage with Live Chat
Next Month
• Content Marketing• Video• Social Media Tips and Tricks• Podcasting• LinkedIn Tips and Tricks
