5 Keys To Mastering Your Social Media Community 120409

Presented by

AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT

MARVIN DEJEANwww.marvindejean.com

Twitter:@MDejean Facebook:Facebook.com/marvindejean 

Linkedin:Marvin Dejean 

SOCIAL MEDIA……..WHAT IS IT???? LET’S DEFINE IT

A SUCCESSFUL SOCIAL MEDIA PROGRAM:

Uses humanization and approachability to Influence how the company is perceived by customers and prospects.

Worries about the tools last, not first.

Social media hinges on passion-Find your one thing and build around it.

First– Listens and Observes

Asks Your Customers for Feedback

Is about people, not logos

Sometimes is better If the employees are the star

Knows What Success Looks Like Before You Start

Knows what your business objective looks like

Knows what your metrics should be and how to measure them

WHAT IS YOUR

?? ?

?

?

?

?? ?

? ?

CUSTOMIZE YOUR SOCIAL MEDIA MESSAGE

LEARN HOW TO BUILD A STRONG COMMUNITY

Create a user-friendly Twitter ID (@yourname)

Search for people to follow (TwitDir.com; search.twitter.com; Twellow.com

Learn the lingo •DM = Direct Message @ = Use to reply and always include proceeding a Twitter ID in a reply• RT = Retweet• Tweet = Sending a message on Twitter• Tw + any other word. 

Add your Twitter ID to all of your signatures

Promote others and share your best information

Add value-Share tips, tricks, and insights. Make listening to you worth your customers’ time.

Respond-Make it a two way conversation. Answer questions, thank people, even if it is a few words.

Be external- Link to ther blogs, twitter feeds, news articles and Re-tweet .

SHHHHHHH!!!!!! DON’T TALK….JUST LISTEN

THE NEW WAY……….

WHAT KIND OF INFLUENCE DO YOU WANT TO ACHIEVE

FIND THE RIGHT BRAND VOICE FOR YOUR SOCIAL MEDIA STRATEGY

Reflect the personality traits of the brand

Don’t imitate the voice of the community…

Show Your Human Side

Do define your communication channel

Have a casting call for your Brand Voice (Who reflects you best??)

Great Content

Great Distribution

Great Word of Mouth

+

=

MEASURE ROI THROUGH ANALYTICS AND CUSTOMER FEEDBACK

LESSONS I LEARNED ON THE WAY TO OZ……….

People will talk about you. Address the good, the bad and the ugly.

Communities are the goal-conversations is the means

Social media will not solve all of your problems

Speak the truth-Goggle never forgets!!!

Encourage dialogue

Social media should be a part of your overall strategy

Learn what works in your organization.

Ensure your policy for participation is clear-and known

Have fun- If you don’t like what you are doing..it will show.

You are writing a Twitter message. What’s the maximum number of characters can you include in your message?

The space on Facebook where you can leave public messages for your friends is called?

Flickr allows you to create a map of exactly where a photo was taken? True or False

You’ve created a Powerpoint presentation that you want to post on the web and allow others to download and share it on their page. The social media site that will allow you to do this is?

Vimeo Slideshare YouTube Slidemotions Docstock

You want to create your own social network. An application that lets you do this is:

Vimeo Tumblr Ning None of the above AddIt

What is technorati??

A social media site for technocrats

A tech geek wiki

A blog aggregator

None of the above

TEST YOUR SOCIAL MEDIA IQ………ARE YOU SMARTER THAN A BLOG?

Delicious is:

Something good to eat

An Instant Messaging Tool

A micro-blogging site

A social bookmark manger

Marvin Dejean, CEO Markcom Industries, Inc. 

P:(954) 254-9030

info@marvindejean.com 

www.marvindejean.com 

Twitter:@Mdejean

Facebook:Facebook.com/marvindejean 

Linkedin:Marvin Dejean