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steps to mastering and developing a social media strategy and community
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Presented by
AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT
MARVIN DEJEANwww.marvindejean.com
Twitter:@MDejean Facebook:Facebook.com/marvindejean
Linkedin:Marvin Dejean
SOCIAL MEDIA……..WHAT IS IT???? LET’S DEFINE IT
A SUCCESSFUL SOCIAL MEDIA PROGRAM:
Uses humanization and approachability to Influence how the company is perceived by customers and prospects.
Worries about the tools last, not first.
Social media hinges on passion-Find your one thing and build around it.
First– Listens and Observes
Asks Your Customers for Feedback
Is about people, not logos
Sometimes is better If the employees are the star
Knows What Success Looks Like Before You Start
Knows what your business objective looks like
Knows what your metrics should be and how to measure them
WHAT IS YOUR
?? ?
?
?
?
?? ?
? ?
CUSTOMIZE YOUR SOCIAL MEDIA MESSAGE
LEARN HOW TO BUILD A STRONG COMMUNITY
Create a user-friendly Twitter ID (@yourname)
Search for people to follow (TwitDir.com; search.twitter.com; Twellow.com
Learn the lingo •DM = Direct Message @ = Use to reply and always include proceeding a Twitter ID in a reply• RT = Retweet• Tweet = Sending a message on Twitter• Tw + any other word.
Add your Twitter ID to all of your signatures
Promote others and share your best information
Add value-Share tips, tricks, and insights. Make listening to you worth your customers’ time.
Respond-Make it a two way conversation. Answer questions, thank people, even if it is a few words.
Be external- Link to ther blogs, twitter feeds, news articles and Re-tweet .
SHHHHHHH!!!!!! DON’T TALK….JUST LISTEN
THE NEW WAY……….
WHAT KIND OF INFLUENCE DO YOU WANT TO ACHIEVE
FIND THE RIGHT BRAND VOICE FOR YOUR SOCIAL MEDIA STRATEGY
Reflect the personality traits of the brand
Don’t imitate the voice of the community…
Show Your Human Side
Do define your communication channel
Have a casting call for your Brand Voice (Who reflects you best??)
Great Content
Great Distribution
Great Word of Mouth
+
=
MEASURE ROI THROUGH ANALYTICS AND CUSTOMER FEEDBACK
LESSONS I LEARNED ON THE WAY TO OZ……….
People will talk about you. Address the good, the bad and the ugly.
Communities are the goal-conversations is the means
Social media will not solve all of your problems
Speak the truth-Goggle never forgets!!!
Encourage dialogue
Social media should be a part of your overall strategy
Learn what works in your organization.
Ensure your policy for participation is clear-and known
Have fun- If you don’t like what you are doing..it will show.
You are writing a Twitter message. What’s the maximum number of characters can you include in your message?
The space on Facebook where you can leave public messages for your friends is called?
Flickr allows you to create a map of exactly where a photo was taken? True or False
You’ve created a Powerpoint presentation that you want to post on the web and allow others to download and share it on their page. The social media site that will allow you to do this is?
Vimeo Slideshare YouTube Slidemotions Docstock
You want to create your own social network. An application that lets you do this is:
Vimeo Tumblr Ning None of the above AddIt
What is technorati??
A social media site for technocrats
A tech geek wiki
A blog aggregator
None of the above
TEST YOUR SOCIAL MEDIA IQ………ARE YOU SMARTER THAN A BLOG?
Delicious is:
Something good to eat
An Instant Messaging Tool
A micro-blogging site
A social bookmark manger
Marvin Dejean, CEO Markcom Industries, Inc.
P:(954) 254-9030
www.marvindejean.com
Twitter:@Mdejean
Facebook:Facebook.com/marvindejean
Linkedin:Marvin Dejean
