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The Age of Big Data Steve Lohr, Technology Reporter, The New York Times
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The Age of Big Data
Data Scientist circa 1890
A Measurement Revolution
Way Beyond Orwellian
“You can’t manage what you can’t measure.” – Deming/Drucker
“Not everything that can be counted counts, and not everything that counts can be counted.” – Einstein
The Measurement Paradox
Scientific Management
Models Behaving Badly
In Praise of Intuition
Big Data and Advertising “The history of affordable news and entertainment in America is, in many respects, a chronicle of advertising’s successful shifts from one medium to the next.” - Derek Thompson, The Atlantic
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