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BUSINESS4 W A Y S T H E I N T E R N E T H A S C H A N G E D
THEINTERNET
The internet makes it
possible for businesses to
reach people all over the
world, instead of on a local
or regional scale
Businesses can connect to clientsthrough email , social media , and theirwebsite instead of relying onadvertising and direct mail marketingIt 's easier than ever for a customer tointeract with the company and viceversa
CONNECTING TOCONSUMERS
1.
78% 1/2 OF AMERICANS HAVE A SOCIAL
MEDIA PROFILE IN 2016
OF SMALL BUSINESSES IN THE US
DO NOT USE SOCIAL MEDIA TO
IMPROVE THEIR BRAND
GEOLOCATION Also known as geofencing, geolocation targets
customers by their location, offering sales and alertswhen they are in close proximity to a store.
Geolocation is used to enhance a customer's overall experience
by tailoring deals and offers to each person.
80%
3,239
OF INTERNET USERS SHOP
ONLINE AT LEAST ONCE A MONTH
HOURS A MONTH IS SPENT
ONLINE , FOR THE AVERAGE
INTERNET USER
9/10PEOPLE CONNECT TO THE
INTERNET EVERYDAY
2.MARKETING
Companies no longer need to deliverexpensive, paper-based marketingcampaigns. Most consumers use theinternet on a daily basis and are able toreceive promotional emails and online
advertisements.
On the flip-side, since there are so manyadvertisements bombarding consumerseveryday, the internet has made it moreof a challenge for companies to stand
out next to competitors.
Analytics
Before the internet, customers had no choice but to go tothe store and wait in line to make a purchase.
Anyone can now go online and have items shipped to themwith minimal effort and conveniently wait for items to arrive
at their home.
Before the internet, marketing research was a pain-stakingprocess involving Marketing experts can now pore over dataand decipher what the trends are, what is working, and what
needs changed
Ecommerce
3.RESEARCH
Many supplies like encyclopedias, phonebooks, and manuals are nowaccessed online instead of by using their paper counterpart
The internet has streamlined desks and offices by eliminating theamount of paper needed to conduct everyday research, making
working from home more obtainable.
Websites that Replacedthe Paper VersionWhitepages.com - phonebookWikipedia - encyclopedia
Product Website - hard copies of manualsThesaurus.com - a standard thesaurus
Big DataIncredibly large amount of
information that's used to showtrends, analysis and patterns. At the moment, only 0.5% of bigdata is actually being used
$2 million70%OF AMERICANS WILL NOT OPEN
THEIR PHONE BOOKS
AMOUNT THE WHITE HOUSE HAS INVESTED
IN BIG DATA PROJECTS
4. Social Effect
Companies can reach their customer base in exciting new ways because ofthe internet, but this also has been to the detriment of other companies
who hold unpopular opinions or stances. When the owner of Chick-fil-A tooka controversial stance on gay marriage, many refused to eat there or even
protested the chain.
The social effect of the internet can gain or lose new business just by what'swritten about them online. By using online review sites like Yelp and Angie'slist, customers can be gained by positive reviews, while people can also be
turned away by a company because of one negative review.
AVERAGE MONTHLY UNIQUE YELP
USERS
145 million
3 BILLION
738 MILLION
According to the InternationalTelecommunications Union, the number of
internet users increased from
in 2000 to
in 2015
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