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SOCIAL MEDIA & SOCIAL WEB5 ways the Internet changed Customer relationships for brands and companies
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A Global Change
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Is This Just a Phase ?
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On Earth Social Media users
7 billion 1 billion
Mobile accounts
5 billion
Connected
2 billion
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+1,06 billion
+800 millions
+500 millions
+400 millions
+200 millions
+20 millions
2004
2005
2006
2011
2003
2010
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What’s AtAwAd ?
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Source : numerikmedias.net
Source : monmag.org
Source : extremepc.fr
Source : presse.philips.ch
Source : materiel.net
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“Since Q4/2010, smartphones (mobile phone, 3G, keyboard, OS, e-mail…) outsell computers for the first time”IDC Report
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We all act SoLoMo
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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
What Are The Consequences ?
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
The Roads
to Take
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A WAY OF DOING THINGS…
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WEB 1.0
My website is beautiful…
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WEB 1.0
Come and visit us…Come on, please
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VISIBILITY « 2.0 »
1
2
3
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EXAMPLE
2nd search engine worldwide
4 billion views… per day
72 hours of video posted… per minute
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Visibility ?
Users ?
Attractiveness ?
EXAMPLE
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The secret : Digital Ubiquity
+
+
+
EXAMPLE
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= x1
= x10
EXAMPLE
+
++
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The Content
Strategy
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3 STEPS
Install a Uninterrupted Flow
Create and Share Values
Take Good Care of the System
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Install an Uniterrupted Flowof both informations & interactions
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Enjoy the wide format possibilities
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Pick up the right platforms for you
Source : http://www.integralseo.com/images/socialmedia.png
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Respect the World Wide Web rules
Source : http://www.webwep.com/densite-des-mots-cles-google.html
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Create and Share Valuesby the digital prints you leave online
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Your Digital ID & tone of voice
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Understand true value and perceived value
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Grow your own attractive circle
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Take Good Care of the Systemto do better and to last
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Handle the timing
Yeah,the same as
the previous one :)
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Optimize your actions
Source : http://www.brandfreeze.com/wp-content/uploads/2010/2/nouveller.png
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Notice the changes and rewards
Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389
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5 Tips to Handle
2.0 Changes
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E-Mail for everyoneoutdated
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Brand controledFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
guided
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Delay to interact is betterreduced
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Customer relationsindividualized
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Customer relationsindividualizedpublicly
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
Distance is the safest wayto protect ourselvesProximity
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3 Trends to Use
Right Now
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The ROPO EffectFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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Location-based Mobile interactionsFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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Global On/Off Customer ExperienceFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
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Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
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Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu
