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Want to buy something to increase brand awareness? Want a promotional product that consumers will use often? Custom drinkware and promotional mugs are excellent methods of accomplish these difficult goals! These are 3 key steps that need to be followed before buying your promotional product.
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Picking The Right Promotional
Drinkware for YOUR COMPANY
Presented by Shoplet Promos
You decided your company wants promotional drinkware… now what?
•You need to ask yourself a couple of questions before moving forward
Questions to ask…
•Who is your recipient?
•What is your budget?
•What are my drinkware options?
AM I FORGETTING ANYTHING?
Target Market• Does your market use this type of product?
▫Students? For a product like custom travel mug, age is important. A high school student probably has less use for a coffee mug than a college student does
▫Athletes? A custom water bottle may work well for teams and may not work well for corporations
▫Remember to stay within your brand. If your target market wouldn’t use it – don’t put your logo on it
Target Market
Budget and Goals
•What is your overall budget?
•What are your goals?
Budget• With dozens of promotional product options,
your budget is KEY
▫Being cost effective (ex. Custom Plastic Cups) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions
▫High quality (ex. Tread Stainless Bottle) may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
Goals•Quality vs. Quantity
▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity
▫Increase brand loyalty? Impress at a Trade Show? Go for Quality
▫The correct answer: it depends and it’s most likely a combination of both strategies
VS.
What to Buy!
•Suggestions▫16 oz Rally Stadium Cup
Showcase your logo! This cup is specifically made to be wide for a big logo
▫Aluminum Sports Bottle Stylish sports bottle for all athletes! Good for
people of all ages▫Laris Ceramic Mug
A classy, high quality mug for coffee or tea. Durability and design ensures a long-lasting product
Overview•3 Things To Focus On
▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT
▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE
▫What type should you buy?▫SPORTS, COFFEE, CASUAL
Presented by
Shoplet PromosFor all your promotional product needs!
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