Embed Size (px)
DESCRIPTION
Want to buy something to increase brand awareness? Want a promotional product that consumers will use often? Custom drinkware and promotional mugs are excellent methods of accomplish these difficult goals! These are 3 key steps that need to be followed before buying your promotional product.
Citation preview
Picking The Right Promotional
Drinkware for YOUR COMPANY
Presented by Shoplet Promos
You decided your company wants promotional drinkware… now what?
•You need to ask yourself a couple of questions before moving forward
Questions to ask…
•Who is your recipient?
•What is your budget?
•What are my drinkware options?
AM I FORGETTING ANYTHING?
Target Market• Does your market use this type of product?
▫Students? For a product like custom travel mug, age is important. A high school student probably has less use for a coffee mug than a college student does
▫Athletes? A custom water bottle may work well for teams and may not work well for corporations
▫Remember to stay within your brand. If your target market wouldn’t use it – don’t put your logo on it
Target Market
Budget and Goals
•What is your overall budget?
•What are your goals?
Budget• With dozens of promotional product options,
your budget is KEY
▫Being cost effective (ex. Custom Plastic Cups) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions
▫High quality (ex. Tread Stainless Bottle) may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
Goals•Quality vs. Quantity
▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity
▫Increase brand loyalty? Impress at a Trade Show? Go for Quality
▫The correct answer: it depends and it’s most likely a combination of both strategies
VS.
What to Buy!
•Suggestions▫16 oz Rally Stadium Cup
Showcase your logo! This cup is specifically made to be wide for a big logo
▫Aluminum Sports Bottle Stylish sports bottle for all athletes! Good for
people of all ages▫Laris Ceramic Mug
A classy, high quality mug for coffee or tea. Durability and design ensures a long-lasting product
Overview•3 Things To Focus On
▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT
▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE
▫What type should you buy?▫SPORTS, COFFEE, CASUAL
Presented by
Shoplet PromosFor all your promotional product needs!
