2013 Social Media Survival Kit Slides

Tools for the greatest return

on your social media investment

Social Media Survival Kit

Agenda

• Welcome! Brief Introductions

• Social Media Best Practices

o What's Right For Your Business

• 10 Tools For Improving Your Impact

o Resources For Learning

• Workshop

• Q&A

Brief Introductions

Name Company

What brought you here Mission

Best Practices

• Focused Voice Of Your Business Mission

• Always Cross-Check Branding

• Brief, Succinct Updates (beware double-posts)

• Use Awe-inspiring, Relevant Images

• Showcase Your Storytelling Strengths

• Identify / Create Shareable Content Often

• Optimize For Local + Mobile Users

• Be Original, Authentic + Consistent

• Monitor Engagement

• Stay Influential + Accessible

ROI vs. ROR

• Benefit

• Cost

• Return

• Measurement

o $ Profit

o Retention

o Trust

Return On Investment Return On Relationship

Improve Your Impact

10 Tools

Maximize

• Traffic

• Leads

• Conversion

s

• Revenue

• Credibility

• Customer

service

1. Define your

social media

goals

Minimize

• Cost

• Clutter

• Learning

Curve

• Bounces

• Lag Time

Write Them Down!

2. Brand To Your Niche

Mobile

Desktop

Time of

Day Language

Platforms

Frequency

Location

OPTIMIZED SOCIAL STRATEGY

3. Establish Your Social Map

Website +

or Blog

4. Ask For All Aboard

You + Your

Staff

Biggest

Supporters

Customers +

Contacts

5. Reward Engagement

I like you +

what you do

Personalized

replies, support,

special offers

Expanded word-

of-mouth network

Receive Give Back Grow

6. Create An Exclusive Offer

Website Landing Page

• Support

Campaign

• Specific

Objectives

• Call To Action

7. Optimize Landing Pages

Website Landing Page

• Support

Campaign

• Specific

Objectives

• Call To Action

Campaign

Source 1

Campaign

Source 2

ACTION

8. Track Analytics

ACTION

STRATEGY

• Web

• Social

• Email

9. Define Metrics Carefully

• Quality Control Data

• Use Reliable Networks

• Set Analytics Goals + Filters

• Identify Conversion Formula

• Survey Clients / Users

• Use A/B Testing

• Commit to minimum 3-6 months

• Throw Out / Re-Make Duds

• Define Value vs. Expense

10. Use Human Interactions

To Convert The Sale

Workshop

• Biggest Challenges?

• Greatest Successes

• Best Failures

Q&A Workshop

Thank You!

© 2013 | Ingrid Alvarez

@ingridalvarez

ingrid@creatingmediaworks.com