View
3.210
Download
1
Category
Tags:
Preview:
DESCRIPTION
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Citation preview
Measuring Social John Jersin Product Manager, Google
Agenda
1 What is Social Plugin Analytics?
2 Tracking code setup
3 Case study
4 What else is going on with social?
Take action now! 5
Background • The mobile internet is today’s main driver of growth in time
spent online. • Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams. • Gaining deep insight into usage patterns
provides the base and starting point of offering products, services as well as information satisfying true customer demands.
What is Social Plugin Analytics?
Measure use of social plugins on your website
What is social plugin tracking?
Social plugin tracking in Analytics shows you: • How social plugins are used
• Behavior of socially engaged users
• Comparative performance of different social plugins
• What content is socially engaging
Background • The mobile internet is today’s main driver of growth in time
spent online. • Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams. • Gaining deep insight into usage patterns
provides the base and starting point of offering products, services as well as information satisfying true customer demands.
How to setup tracking
Setup for +1 button
Setup for the button: None The +1 button on your website is already tracked.
Other social buttons require a small javascript change to your website. When a social plugin is used call this method: _trackSocial(network, action, target_url);
Setup for other networks
Setup for other networks (Example: Facebook Like)
<!-- The Facebook Like button itself: --> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like></fb:like> <!-- Using the Facebook button API to call Analytics: --> <script> FB.Event.subscribe('edge.create', function(href, widget) { _gaq.push(['_trackSocial', 'Facebook', 'Like', 'http://fun.com']); }); </script>
Background • The mobile internet is today’s main driver of growth in time
spent online. • Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams. • Gaining deep insight into usage patterns
provides the base and starting point of offering products, services as well as information satisfying true customer demands.
Case Study: MilkADeal.com
MilkADeal.com
• Daily deals site.
• Social interactions spread the word, bring in more
visitors, and allow for larger group buys. • Implemented GA social plugin tracking in just a few
minutes
Google Confidential and Proprietary
Tracking Social Interactions
Google Confidential and Proprietary
What value do socially-engaged visitors hold for us?
Google Confidential and Proprietary
Overview of Socially-Engaged Traffic
Google Confidential and Proprietary
Where are the conversions?
Google Confidential and Proprietary
Encourage more email sharing
Background • The mobile internet is today’s main driver of growth in time
spent online. • Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams. • Gaining deep insight into usage patterns
provides the base and starting point of offering products, services as well as information satisfying true customer demands.
What else?
What else is going on with Social?
• Social Plugin Analytics
• Google Plus
• PostRank acquisition
Background • The mobile internet is today’s main driver of growth in time
spent online. • Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams. • Gaining deep insight into usage patterns
provides the base and starting point of offering products, services as well as information satisfying true customer demands.
What can you do right now?
What can you do right now?
[1] Get the +1 button from google.com/+1 [2] Get the tracking code for other social plugins from code.google.com/apis/analytics [3] Look at the social reports in Analytics and optimize your social experience.
THANK YOU
Recommended