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Kate Frost hosts DealerOn's weekly webinar and talks about how to kick your social media into high gear! See how visual marketing is taking over social media and why your digital plan needs to include it.
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#DealerOnWebby
April 17, 2014
Copyright 2014 DealerOn, Inc.
How to Kick Your Social Media into High Gear
www.DealerOn.com
Digital Dealer Website Excellence Award Overall Winner
– an unprecedented 5 Years in a Row! 2012 & 2013 DrivingSales Top-Rated Website Provider Google Adwords Certified Partner More Dataium Monthly ASI Winners than
all others combined DealerOn’s website customers have a
documented lead increase of 200%
If you’re not a DealerOn customer and would like to double your leads, send an email to Eliana@DealerOn.com.
#DealerOnWebby
Kate FrostPresident of Kate Frost, Inc.
Kate@KateFrostInc.com407.760.8072 www.facebook.com/KateFrostIncwww.twitter.com/KateFrostInc
TODAY’S PRESENTER
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
• If you have questions during the presentation, please submit them using the “Questions” feature
• Questions will be answered at the end of the webinar
• A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar
as an On-Demand Webinar
SEND IN YOUR QUESTIONS
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
#DealerOnWebby
After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
It’s a bookDon’t worry, there are pictures.
#DealerOnWebby Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!
#DealerOnWebby
April 17, 2014
Copyright 2014 DealerOn, Inc.
How to Kick Your Social Media into High Gear
#DealerOnWebby
Visual marketing and why it’s important to your dealership’s digital marketing strategy.
Content ideas that will generate likes, shares, comments and referring traffic.
Why it’s not about likes, but it is about engagement.
Question & Answer Session (Stump the dummy)
TODAY’S OBJECTIVES
Copyright 2014 DealerOn, Inc.
#DealerOnWebby Copyright 2014 DealerOn, Inc.
GET EDUMACATED
#DealerOnWebby
POLL QUESTION
Copyright 2014 DealerOn, Inc.
#DealerOnWebby Copyright 2014 DealerOn, Inc.
I DON’T CARE IF YOU LIKE ME
Peter Shankmanfacebook.com/petershankman
#DealerOnWebby
ALGORITHM CHANGE
#DealerOnWebby Copyright 2014 DealerOn, Inc.
BY THE NUMBERS
#DealerOnWebby
READ LESS, GET MORE
#DealerOnWebby Copyright 2014 DealerOn, Inc.
VISUAL MARKETING
Visual content is taking over
#DealerOnWebby
GET VISUAL ON FACEBOOK
1,230,000,000Users
18 MINUTES/DAYAvg. time spent on Facebook
350 MILLIONPhotos uploaded every day
72 MILLIONLikes per day
144 MILLIONFriend requests per day
216 MILLIONSent messages per day
#DealerOnWebby
SIZE MATTERS
Facebook.com/katefrostinc
#DealerOnWebby
FACEBOOK ADS
#DealerOnWebby
GET VISUAL ON TWITTER
645,750,000Users
12:51 MINUTES/DAYAvg. time spent on Twitter
500+ MILLIONTweets every day
2.1 BILLIONTwitter search engine Queries per day
60%Of users are on mobile
208 FOLLOWERSPer user(on average)
#DealerOnWebby
GET VISUAL ON PINTEREST
70,000,000Users
14.2 MINUTES/DAYAvg. time spent on Pinterest
80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800
80%Of users are female
78 CENTS IN SALES/PINOn average. Up 25% from 2012
10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)
#DealerOnWebby
#PINNING
Copyright 2014 DealerOn, Inc.
“PIN IT” BUTTONMore popular than ‘LIKE’ or ‘TWEET’On brand pages
100xAvg. pin is more viral than a tweet10 REPINSWhat the avg. pin receives
6 PAGE VIEWSWhat the avg. pin drives
#DealerOnWebby
GET VISUAL ON G+
300,000,000Users
6.9 MINUTES/MONTHAvg. time spent on Google+
1.5 BILLIONPhotos uploaded every week
20 MILLIONMobile monthly users
33% OVERALLGrowth per year
56% GROWTHIn usage for members(Ages 45-54)
#DealerOnWebby
GET VISUAL ON INSTAGRAM
150,000,000Users
257 MINUTES/MONTHAvg. time spent on Instagram
55 MILLIONPhotos uploaded every day
16 BILLIONTotal shared photos
1.2 BILLIONLikes per day
70%Of users check Instagram daily
#DealerOnWebby
PHOTOS & IMAGES GET…
50% MoreInteraction
than other content
10x MoreShares
than links
7x MoreLikes
#DealerOnWebby
PHOTOS & IMAGES GET…
90%
Videos on landing pagesIncrease page conversionRates by
94%Posts with Visuals receive
60%of consumers are morelikely to click on a businesswhose images appear insearch results
More page visits andEngagement thanThose without
#DealerOnWebby
STAND OUT & GET SEEN
#DealerOnWebby
POLL QUESTION
Copyright 2014 DealerOn, Inc.
#DealerOnWebby Copyright 2014 DealerOn, Inc.
TOOLS & APPS
#DealerOnWebby
KEEP IT REAL
Real PhotosNot just stock from the manufacturer
Real ThingsCars, parts, people, events
Taken by Real PeoplePerfection isn’t important
Pro Tip: Check out Starbucks to see how they use real customer photos to drive their brand.
#DealerOnWebby
MAKE IT USEFUL
#DealerOnWebby
MAKE INFOGRAPHS
#DealerOnWebby
MAKE IT FUN!
#DealerOnWebby
MAKE IT TRENDING
#DealerOnWebby
SOURCES & RESOURCES
Copyright 2014 DealerOn, Inc.
FREE $10 CREDITMost images are free, but others are available for only $1
#DealerOnWebby
Sugar Spun Marketing
Avalaunch Media
Blitz Metrics
SOURCES & RESOURCES
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
Focus your efforts on quality content that your audience likes and wants to share.
Visuals should be a faster communication of your message.
Visual marketing is taking over social media. Use pictures to increase engagement.
TAKE AWAYS
Copyright 2014 DealerOn, Inc.
#DealerOnWebby
After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
It’s a bookDon’t worry, there are pictures.
#DealerOnWebby
A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar
CONTACT INFORMATION
Copyright 2014 DealerOn, Inc.
Kate FrostPresident of Kate Frost, Inc.
kate@katefrostinc.com
407.760.8072
www.facebook.com/KateFrostInc
www.twitter.com/KateFrostInc
#DealerOnWebby Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!
#DealerOnWebby
#DealerOnWebby
Jennifer SuzukiPresidentE-Dealer Solutions, Inc.
Say What?! 5 Key Communication Skills That Will Sell More Cars
Thursday, April 24, 201412pm EST / 9am PST
Check out our next webinar
Copyright 2014 DealerOn, Inc.
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