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Premier Restaurant Network
Spring 2012
Our Story
Spring 2012Premier Vendor Presentation
2007: First popup goes live at Echo Global Logistics in Chicago
2009: Viral popularity spreads to ten companies in the 600 West building
2010: Two Echo executives leave to start Fooda
2011: Raised $1.3 MM from Lightbank and other Angel Investors
Our Vision
Spring 2012Premier Vendor Presentation
For Consumers: For Restaurants:
• Discover local restaurants• Simplified lunch• Support local businesses • Membership to a connected food
community • Exclusive access to premier network
• Access to 43k+ Chicago business professionals
• 1-1 marketing opportunities• Introduce food to ideal audience• Drive repeat customers and loyalty• Promote word-of-mouth awareness
Our Network
Spring 2012Premier Vendor Presentation
3,000 emp. 700 emp. 600 emp. 1800 emp. 1,500 emp. 1200 emp. 3,300 emp.
600 emp. 400 emp. 600 emp. 600 emp. 400 emp. 300 emp. 250 emp.
250 emp. 240 emp. 160 emp. 100 emp. 300 emp.
…and many more!
Our Audience
Spring 2012Premier Vendor Presentation
Business professionals Food enthusiasts
Discretionary spenders
Social and engaged
Chicago-based
Captive and loyal
Water Cooler Talk
Our Reach
Spring 2012Premier Vendor Presentation
Corporate
Commercial
Residential
17,000+
5,000+
21,000+
Over 43k+ and counting!
Residential
Streeter Place1250 Tenants
Kingsbury Plaza1000 Tenants
Alta @ K-Station1200 Tenants
Aqua1800 Tenants
225 W. Washington1200 Tenants
222 S. Riverside Plaza3000 Tenants
Popup
Catering
Select
Partnership Opportunities
Spring 2012Premier Vendor Presentation
Events, Tastings
Buffet-style, Face-to-faceDelivery, Digital
Popup Overview
Spring 2012Premier Vendor Presentation
a.
Top of Mind Marketing.
Limited Menu.
Repeat Customers.
Rotating buffet-style events, sell directly to customers at corporate, residential and commercial buildings
• Consistent marketing exposure• Face-to-face • Trial of 5,000 customers at no marketing
cost
• Brick and mortar tie backs• Track individual purchase history• Dine-in specials for slow times
b.c. • Pre-negotiated with our dedicated team
• Bring your best sellers and introduce new items!
• Competitive pricing
How it Works
Spring 2012Premier Vendor Presentation
Menu Finalized Scheduling
Targeted Marketing Onsite Materials Payment
Staffing
When are you free?
Catering Overview
Spring 2012Premier Vendor Presentation
Menu Price-points:
$8
$12
$15
$22
Pre-negotiated menus
a.
Exposure.
Pre-Paid Order.
Repeat Customers.
• Face-to-face with ideal audience• Potential for offsite business
lunches/dinners • Introduction to captive audience
• Brick and mortar tie backs• Continued events at locations • Special events
b.c. • Pre-negotiated with our dedicated team
• Fooda works with the customer to meet needs
• 48-hour minimum window
Pre-paid special events, pre-negotiated menu, food prepared offsite and delivered onsite- minimal staffing required for specific events
How it Works
Spring 2012Premier Vendor Presentation
Drop-off
Staffing Payment
<48hrs
Menu SetEvent Details
Finalized
Select Overview
Spring 2012Premier Vendor Presentation
a.
Hands-free.
Limited Menu.
Delivery Service.
• Individual orders, one drop-off• Tracked digitally • Asset-light
• Brick and mortar tie backs• Manifest w/ detailed instructions• Dedicated Fooda liaison
b.c. • Tastings completed by Fooda
• Menu set between partners• Nine items, margin-based
Fooda’s delivery product, employees order online from one restaurant, Fooda sends manifest and delivery instructions for drop-off!
How it Works
Spring 2012Premier Vendor Presentation
Order Closes
Delivery Payment
MarketingMenu Set
<48hrs
What’s it Cost?
Spring 2012Premier Vendor Presentation
Description Express Popup Select
Basic Start-up
Custom Start-up
Site Fees
Membership Fee
$0
$50-300
X
X
$0
$50-300
$125-250
X
$0
$0
X
X
Awareness & Loyalty
Spring 2012Premier Vendor Presentation
Awareness
Loyalty
We offer an unmatched avenue for promoting both continued awareness AND loyalty
The Breakdown
Spring 2012Premier Vendor Presentation
Catering Popup Select
Annual Reach
Operations
Marketing
Frequency
Menu
Meals Served
Cost
5k+ 43k+ 5k+
0-2 person crew Buffet-style, 3 ppl Single drop-off
Face-to-Face Face-to-Face, Digital Digital
Weekly/Monthly Daily/Wkly/Monthly Daily/Wkly/Monthly
$8-$22 Limited/Fixed 9 Featured Items
10-450 30-250 10-60
$0 $125-$250 $0
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