mike-gospe documents

Customer advisory boards best practices
Leadership & Management Customer advisory boards best practices
Crafting the Persona
Marketing Crafting the Persona
Mastering Product Positioning: what is a positioning statement?
Marketing Mastering Product Positioning: what is a positioning statement?
A Customer Advisory Board checklist -- how to choose the CAB partner right for your business
Marketing A Customer Advisory Board checklist -- how to choose the CAB partner right for your business