george-m-zinkhan documents

The Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions
Documents The Structure of São Paulo Street Markets: Evolving Patterns of Retail Institutions
Relationship Marketing: Theory and Implementation
Documents Relationship Marketing: Theory and Implementation
Scientific status and knowledge use: Two perspectives
Documents Scientific status and knowledge use: Two perspectives
Accessing academic research through an e-database: Issues of journal quality and knowledge use
Documents Accessing academic research through an e-database: Issues of journal quality and knowledge use
ESSCA: A multidimensional analysis tool for marketing research
Documents ESSCA: A multidimensional analysis tool for marketing research
“Pets and not pets”: Three poems
Documents “Pets and not pets”: Three poems
Two copy testing techniques: The cloze procedure and the cognitive complexity test
Documents Two copy testing techniques: The cloze procedure and the cognitive complexity test
New brand names and inferential beliefs: Some insights on naming new products
Documents New brand names and inferential beliefs: Some insights on naming new products
Achievement and affiliation motivation: Changing patterns in social values as represented in American advertising
Documents Achievement and affiliation motivation: Changing patterns in social values as represented in American advertising
Review: An overview of marketing strategy and planning
Documents Review: An overview of marketing strategy and planning