BUSINESS TRAVELERS - WHO ARE THEY AND HOW DO THEY BEHAVE -

For millennia there have been business travelers

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•  Internet

•  Mobile devices

•  Web-based researching tools

•  Advanced booking options

•  Online travel agencies (OTA’s)

•  Self-booking tools (SBT’s)

CORPORATE TRAVEL CHANGED DUE TO:

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WHO ARE THE BUSINESS TRAVELERS

OF THE 21ST CENTURY?

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•  One of the largest segments

•  Can barely remember a day without Internet

•  Became adults during the advent of OTA’s, SBT’s and smartphones

MILLENNIAL CORPORATE SEGMENT

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BUSINESS TRAVELERS’ NEW CULTURE

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•  Online booking tools supplanted some travel agents as the primary agent

•  Travel agents keep their purpose for both leisure and corporate bookings

•  Too many information clutters the decision making process

1 – USE OF TECHNOLOGY

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•  Many businesses will either act as the employee’s agent or pay an agency to set everything up

•  C o r p o r a t e e x e c u t i v e s g e t a professional level of care for each step of the travel

2 – PROFESSIONAL LEVEL OF CARE

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•  Technology is everywhere and its benefits can be applied at every stage of their trip

•  There is a device or an app to assist the traveler every step of the way

3 – UBIQUITY

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•  In the future every corporate traveler will have its own unique t r a v e l p r o f i l e u p d a t e d w i t h preferences

•  Keep track of travel progress to ensure a perfect trip

4 – UNIQUE TRAVEL PROFILE

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•  Companies like Airbnb and Uber keep growing

•  Travelers like auto booking tools but t h e y a l s o v a l u e t h e h u m a n experience

5 – USE OF THE SHARED ECONOMY

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•  One of the single greatest driving forces behind all business travel behavior

6 – GREATER CONVENIENCE

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•  The most tech savvy, socially driven, shared economy, smart travelers

•  They go anywhere using apps and smartphones no longer limited to places they have been before or languages they already know

•  They are a man/woman of the world

BUSINESS TRAVELERS

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