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Drinkaware: Can technology really change behaviour November 2013. Why people behave as they do and the digital interventions we can use to make a difference. Dr Tim Harries Senior Research Fellow Behaviour and Practice Research Group. Research group in Kingston Business School - PowerPoint PPT Presentation
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Why people behave as they do and the digital interventions we can use to make a
difference
Drinkaware: Can technology really change behaviour November 2013
Dr Tim HarriesSenior Research Fellow
Behaviour and Practice Research Group
Research group in Kingston Business School
Interdisciplinary insights into behaviour/change
Interventions; often using digital technologies
• energy consuming behaviours• healthy lifestyles• self-management of chronic health conditions
CHARM - RCUK Digital Economies Programme
1. Home Energy Study3% reduction in electricity consumption
CHARM - RCUK Digital Economies Programme
1. Home Energy Study2. bActive study
64% increase in walking
CHARM - RCUK Digital Economies Programme
1. Home Energy Study2. bActive study3. iGreen (FaceBook)
CHARM - RCUK Digital Economies Programme
1. Home Energy Study2. bActive study3. iGreen (FaceBook)
Transforming Feedback(electricity)EPSRC Digital Economy Network+
Digital measurement and feedback...
Provokes greater reflection on self
…including on previously unaware patterns/ consequences.
Considered neutral, honest, ‘scientific’
Revelation of ‘truth’
People piqued by challenge of relating ‘true’ data to their constructions of reality
And work hard to reconcile the two
Hence, active engagement with the feedback
Digital measurement and feedback...
Digital measurement and feedback...
Contrasts and comparisons
Breaks with the ‘norm’- Social norm- Own temporal norm
can promote belief in possibility of change (self-efficacy perceptions)e.g. “I can walk a mile”
Digital measurement and feedback...
Challenges to self-image also provoke:
search for explanations/ justifications…
behaviour change
“Can’t believe I was such a slob on Friday!”
“I didn’t know I was so wasteful!”
Digital measurement and feedback...
Changes perceptions of environmental factors
e.g. “I didn’t know I could walk a mile!”
e.g. “the dish-washer uses loads more electricity than I thought...”
Digital measurement and feedback...
Target-setting
… with self-selected targets
e.g. sometimes, just asking a question is enough
From ongoing PhD work by Kavita Patel, Kingston University
Essential elements of the response to an intervention:
… reflective engagement with own behaviour
… some measure of comparison
… self defined targets