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MAKING THE MOST OF TRIPADVISOR® Chad Shiver, DMO Team, TripAdvisor

What success looks like in social media TripAdvisor

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One of the WTM Travel Perspective sessions at WTM 2013

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Page 1: What success looks like in social media TripAdvisor

MAKING THE MOST OF TRIPADVISOR®

Chad Shiver, DMO Team, TripAdvisor

Page 2: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 3: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

34 Sites Worldwide in 21 Languages

Page 4: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 5: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Improving Your Presence on TripAdvisor

Register with the Management Centre

Encourage reviews

Write management responses

Manage your listing

Participate in the Forums and Traveler Articles

Page 6: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 7: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 8: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 9: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 10: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 11: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Page 12: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Upload Photos

Use our widgets

Include Amenities

Page 13: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

• Over 98% of Forum posts are replied to in under 24 hours.

• Engage future visitors and present the best and most accurate info for your destination

Page 14: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

Unique Content

Page 15: What success looks like in social media TripAdvisor

@socialtrav #WTMTP13

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