What aimClear Would Say About KPIs Given 8 Minutes

Marty Weintraub, Founder & Evangelist@aimClear

The goal is to grow traffic, awareness, conversion and/or interstitial goals at an agreed upon and reasonably attainable CPA.

Preproduction

Research

Strategy & KPIs

Work with Client to establish reasonable and prudent mutually agreed controlling strategy & KPIs to guide channel tactics.

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Facebook Fans Dumb Ass Meter

Community Management KPIs / % Psychographic Segments

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Use FB Ads Tool To Measure Community Focus

What Is Community Density Analysis?

Multidimensional Share Of Voice

Branding KPIs/ Share Of Voice

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One Dimensional “Share Of Voice”

Multidimensional SOV = Brand + Concept / Competitive

Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)

MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)

Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)

MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)

Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)

MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)

Amex("American Express" OR AmericanExpress OR Amex) AND (Travel OR Hotels OR Cruise OR Vacation)

MasterCard("Master Card" OR MasterCard) AND (Travel OR Hotels OR Cruise OR Vacation)

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Thank You!Marty Weintraub, Founder & Evangelist@aimClear