EyeforTravel - Travel Distribution Summit China 2008

24th - 25th September, Renaissance Beijing Hotel

Top speakers include:

Travel Distribution & Sales China 2008

Sell more travel to lucrative new Chinese markets

在更新更繁盛的中国市场销售更多你的旅游商品

2008中国旅游分销和销售论坛

2008九月24日-25日北京国航万丽酒店

• ProfiT from ChiNa’S boomiNG eCoNomy and capture new travel customers from the growing Chinese middle class

• eNhaNCe your SaleS aND markeTiNG efforTS with a targeted and measurable online strategy

• DiSCover The beST DiSTribuTioN ChaNNelS across fragmented China - Optimize your Agency-Supplier partnerships

• beNefiT from The PraCTiCal PaymeNT and eCommerce solutions that are fuelling online spending in China

• maXimiSe your ProfiTS by selling the right product at the right price through your cheapest distribution channels

Æ 实现中国经济增长的资本化

抓住来自中产阶级的新增

旅游者

Æ 以目标化可量化的网络在线战

略提升你的市场营销效力

Æ 发现中国零碎市场里的最佳分

销渠道优化你的代理商与供

应商之间的合作关系合作关系

Æ 利用在线付款和电子商务促

长中国网络在线销售

Æ 通过最合适的价格最节省的分

销渠道销售你最对

路的产品最大化

你的收益


著名演讲者包括：

freSh New aGeNDa!

全新议程！

Tang Lan, VP of Marketing, Ctrip

William Dong, President & CEO, Best Western China

Xue Qiang, Vice President eCommerce, Travelsky

Jimmy Jia, Vertical Head of Travel, Google China

Guangfu Cui, CEO, eLong

Sandeep Bahl, General Manager China,

Northwest Airlines

Meng Yu, Executive Vice President,

JinJiang Inns Co.

Harry Tan, President & CEO, Days Inn China

maximise your Chinese distribution potential

最大化你的中国分销潜力

mixing local understanding with global experience

融合当地行情和国际经验

Save $200 before Aug 8th

8月8号前预

定节省$200

倾听这些著名的行业专家

Hear from these top industry experts




Chen Chao Zhuang, Co-Founder & CTO, Qunar.com

Roy Graff, Director of Business Development, Sportsworld


Zhiping Li, Vice President, Hanting Inns & Hotels Group

Tim Ramage, General Manager, Greater China, Carlson Wagonlit China

Yang Lei, CEO, BilltoBill

Peter Gordon, VP, Commercial Payment Solutions, MasterCard Worldwide

George Cao, President, Go10000

Zinan Liu, Director of Sales & Account Management, HRG

Sandeep Bahl, General Manager China, Northwest Airlines

Aliana Ho, SVP Destination Marketing, Venetian Macau


Paul Yin, VP & Marketing Director, China Odyssey Tours

Christina Siaw, CEO, Macau.com


Frank Zheng, Head of Purchasing, Caissa

William Bao Bean, Partner, Softbank China & India Holdings

Michael Chen, Vice President - Marketing, Jinling Hotels & Resorts

Douglas Barber, COO, Guoman Hotels

Ernst Hemmer, Regional Director APAC, OctopusTravel

Feng Zou, Chairman, ChinaComfort

Wilfred Fan, Vice President, Agoda

Meng Yu, Executive Vice President, JinJiang Inns Co.

中国最权威的旅游

China’s most trust

中国最终会成为世界上拥有最多旅游购买者的国家。国内和国外旅游市场消费从2002年翻了2倍并在2007年攀升至3千4百6十9亿。

这惊人的增长部分是由于网络用户的剧增-最近预测达到2亿2千1百万，已超过美国-部分是由于拥有更多可使用收入和更强购买力的中国中产阶级数量的渐增。

最有趣的是这些破记录的数据是通过只不到百分之十六的中国网络用户达到的。现今中国旅游市场处于最旺盛的阶段并向着国际标准大步前进。

中国旅游分销和销售会议是一个杰出的聚焦当地的论坛。他让参与者具备在这个独特旅游市场上成功的所需的分销和销售技巧。由于没有一个市场像中国如此分散如此技术性难渗透，因此我们贴生设计我们的议程提供当地和国际公司切实可行的建议。

China will eventually be the largest nation of travel purchasers on the planet. Spending from both domestic and outbound travel markets has doubled since 2002, totalling a staggering RMB 346.9 billion in 2007.

This impressive growth can be partly accredited to the massive rise in internet users - most recently estimated at 221 million, higher than even the US - coupled with the emergence of the expanding Chinese middle class, with greater access to disposable income and spending power.

What remains most interesting is that these record breaking statistics have been achieved with no more than 16% of China’s entire population on the internet. Unsurprisingly the Chinese travel industry is at its strongest ever, and is taking huge developmental strides by global standards.

The Chinese Travel Distribution and Sales conference is a significant, locally focused forum, that will equip attendees with the distribution and sales skills necessary to succeed in this very unique market place. There is no other market so fragmented and technically difficult to penetrate as China, so our agenda is tailored

旅游产业里最重要的后奥运论坛。请致

forum. Call +44 (0)20 7375 7536 now to registerThe travel industry’s most important post-olympic

分销聚会

ed travel distribution meeting place

电+86 (0)108 421 4479 现在注册

forum. Call +44 (0)20 7375 7536 now to register

tooffer practical advice to both local and international businesses alike.

The key word when evaluating business prospects in China is ‘potential’. China’s domestic travel segment has long been a mouth watering proposition for any travel company looking to advance their business across the republic. Hear our panel of experts share their qualified opinions about the new opportunities emerging from greater domestic mobility – who, where and why will locals be travelling and how will they be purchasing this travel.

The Chinese industry has been built by using both modern and traditional business techniques, and now mixing online with offline channels. Discover new solutions to old problems that have classically hindered the travel sector, like the problematic electronic payment solutions and credit card penetration. Evaluate the options for secure online payment portals, and learn what new factors may drive the shift in consumer buying behaviour towards cheaper online portals.

Olympic year will have huge revenue generating benefits for all Chinese travel sectors, but continuing the momentum as the fervour subsides will be the

challenge. Learn how this can be achieved by carefully planning your post-Olympic distribution and revenue management strategies, and ensure your brands success long beyond the 2008 games.

Traditional agency-supplier relationships remain a critical link to successful Chinese travel distribution, but a shift to online direct sales for local travel suppliers has meant increased pressure on old ties. Hear how traditional and online travel agencies are maintaining there relevance to the suppliers, and what new services are being offered to solidify these relationships. Discover how our experts see this relationship evolving over time, and whether this evolution will remain harmonious.

Finally, the backbone to the success of any conference experience is the networking opportunities that it provides. You can be assured that with EyeforTravel’s international conference experience and large list of senior global contacts, the networking available will be unmatched. This forum is the industry leader for partnering international experience with local understanding, perfect for solidifying partnerships and connecting with industry colleagues old and new.

See you in Beijing

中国商业未来充满潜力。中国的国内旅游市场对任何想领先大众的旅游公司来说都一直都是个重要命题。倾听我们的小组专家分享他们对由国内流动性诞生的新机遇——何因何地本地人会去旅游以及他们如何购买旅游产品的。

中国旅游行业一直以来都建立在现代和传统的商业技术运用上而它如今又综合了线上线下销售渠道。由此让我们探索一直困扰旅游行业的老问题比如电子付款安全性和信用卡普遍性的新方案，评估网络安全付款方案的选择，了解是什么样的新元素驱使消费者逐渐偏向便宜的在线终端购买。

奥运年会给所有中国旅游行业带来巨大的利益。但是能否在热潮退去时持续盈利会是一个挑战。研究如何通过精细策划奥运后期分销和利润管理策略来保证你的品牌在2008奥运年后

经久不衰。

传统的中介-供给商的关系依然是中国旅游分销成功的关键纽带。但本地旅游供给商向网络在线直销模式的转变给这个纽带带来了新压力。倾听传统和新型网络旅游中介是如何维护自己与供给商的关系。有什么样的新服务可以稳固这些关系。倾听我们的专家是如何看待这个关系的演变以及这个新革命和谐发展的可能性。

最后，任何会议成功的关键就是它提供的人脉拓展机遇。凭借旅游之眼的国际会展经验以及它丰富的高层国际客户，它将保证给你带来无与伦比的交流平台，引领行业的国际经验和当地行情，最佳的稳固和连接新老商业伙伴的纽带。

相约在北京

会议议程第1天 -星期三9月24号

1．携程经验之旅

携程旅行一直以来都是中国网络旅游市场的先锋和领航者。随

着中国市场的逐渐成熟，携程不仅依然保持着行业竞争的领先

优势，并且从中取得了巨大的发展。

让我们的携程专家与您分享他们取得网络市场成功的关键要

素，倾听他们是如何在2007年取得66％的利润增长，以及他们

是如何看待未来十年中国市场的前景。


2．资本化中国黄金时段

中国拥有世界上最蓬勃发展的旅游市场，它的商业前景和增长

潜力是历史上任何国家都无法比拟的。中国的网络用户人数已

经超越美国，并且以每天20万新注册用户的惊人速度递增，

预计到2008年年末将达到2亿8千万的网络用户。

随着中国中产阶级的不断壮大，“假日经济”概念的新强化，

以及中国政府“使中国82％的人口离机场的距离在90分钟以

内”的雄心蓝图，中国的旅游市场无疑是一块令人垂涎欲滴的

机遇沃土。

当今日熟悉网络的年轻一代摇身变为明日富裕的成年人时，

由网络带来的金融利益将得以真正实现。

• 谁主沉浮－什么样的公司将会在中国更加自由的商业环境中

日渐繁荣昌盛？

• 中国新一代网络用户的典型特征是什么？他们是如何在网上

购买旅游产品的？

• 在互联网普及程度如此之高的西方国家，那些成功的网络公

司有什么经验值得我们借鉴？

• 未来预测－现在的网络热潮会持续多久，2010年以后的中国

旅游市场将会如何发展?


Chen Chao Zhuang, Co-Founder & CTO, Qunar.com

Feng Zou, Chairman, ChinaComfort

Sandeep Bahl, General Manager China, Northwest Airlines

咖啡小歇

3．资本化奥运波

继今年的奥运年，历史给予奥运后旅游市场怎样的发展启示？

奥运会将全世界的目光都聚焦在中国，这正是实现入境旅

游热潮资本化的机遇时期！让我们研究历届奥运主办

国的统计数据：

• 比起如今的550万的旅游者，举办奥运会前的巴塞罗纳市每年

只有170万的游客。

• 在悉尼奥运会的第二年，澳大利亚增加了160万的游客，并带

来了60多亿的新消费。

• 希腊在2004奥运年后，入境游客增长了13％，并使雅典重新

成为一座热点旅游城市。

因此北京奥运会为中国旅游市场带来的衍生经济将是无可估量

的。如何确保自己已经完全就位，并且提供的产品与服务确实

能够吸引中国这个多样化并且利益丰厚的市场。聆听关键分销

渠道－无论是网上渠道亦或普通渠道－这会优化您的能力，使

您不断取得奥运后的持续盈利。

Roy Graff, Director of Business Development, Sportsworld


午餐歇息

演变的中国旅游市场

旅游产业里最重要的后奥运论坛。

4．面对酒店客房供应过剩，如何进行收益管理与销售

奥运热潮导致了对中国酒店前所未有的过度投资。这种竞争很大

程度上来自于那些从未在国外进行过投资的连锁酒店的过度投

资，从而导致酒店客房供应的严重过剩。上海的酒店业在2007

年已经受到了影响，平均客房入住率下降了3％。

随着奥运后旅游热潮的最终消退，“如何在市场供应过剩情况下

进行收益管理”将成为收益管理部门与销售部门的一大难题。全

面收益管理将会取代经典客房收益管理而成为未来酒店管理的主

流吗？



5. 企业旅游—旅游管理公司作为分销渠道？

旅游管理公司在中国正逐渐成为分销旅游产品的一个重要渠道。

中国的企业客户已慢慢意识到利用旅游管理公司预定旅游产品的

便利性。但是比起支付旅游管理公司一定百分比的佣金，大部分

当地企业依然偏向纯粹性的一次性交易费用。

探索旅游管理公司能够提供的最优化的企业旅游项目，确保您的

公司整装待发，在这个新兴的企业旅游市场实现资本化。

• 旅游管理公司的兴起能带给我们什么样的新机遇和市场？

• 分析这个旅游分销渠道的成本有效性？

• 通过负责企业客户的旅游预定，旅游管理公司能为当地旅游供

应商带来什么样的附加价值？



咖啡小歇

6. 在线安全付款端口下电子商务的新机遇

在线安全付款方案一直以来都是限制低成本的网络旅游分销模式

发展的制约因素。没有必要的安全措施，您的公司将承担着自毁

声誉的风险，您的客户对您也会缺少信心。

新的付款解决方案越来越容易为人们所接受，而当今消费者行为

的变化也更加迅速的为这些方案的实施创造了强烈的需求。

• 大多数网络商家发现消费者把他门的网站主要作为信息查找的

工具，他们仍然偏向于普通的当面付款方式。到底将是行业内

部的推动力还是客户消费行为的突然改变促使自动付款系统的

实施呢？

• 国际信用卡付款－如果您的网站无法接受国际信用卡付款，

您会错失什么样的新销售机会呢？

• 零散的酒店付款终端是如何阻碍着在线预订业务的发展？

• 新创公司在吸引消费者使用在线终端预订时取得了哪些成功？

他们的方式与现有公司有什么不同？

• 旅游区代理商感觉到了压力－当消费者逐渐转向在线付款时，

代理商应如何进行调整以适应新的网络预订环境？




日末社交宴会

会议议程第2天 -星期四 9月25号

1. E龙故事—4G战略为E龙注入新活力

最近，E龙（全球巨头Expedia控股52%）进行了品牌整

合，并重新获得了发展动力。

让我们看看E龙是如何通过戏剧性地扭转消费者的满意

度，全新界面友好网站的建立，Expedia的全球资源整

合以及企业社会责任的推广，来改变自身的未来的。


2．发展新型的盈利性分销渠道

作为一个国家，即便以亚洲标准进行衡量，中国的分

销系统比其他国家更显零乱。在这个对中国旅游市场

需求极其旺盛的时候，确定新型的盈利性分销渠道对

于整个旅游行业的持续增长和成功至关重要。

• 酒店主导着网络旅游代理商的收益分额，它从2002

年的1亿4千2百万人民币增加到去年的40亿人民

币。网络旅游代理商（OTA）的出现对于机票和全

包旅游带来了什么积极的前景？

• 识别运作欠佳的分销网络。

• 确保供应商与代理商之间的获利关系相互受益。

• 什么样的新型技术正在影响代理商与供应商过去的那种互动关系？

• 企业部门－您如何建立一个公司与这个利润巨大的市场紧

密相连？

• 传统的旅游代理商必须如何发展以适应网络预订的大趋势？

• 中国市场逐渐成熟－我们可以期待什么样的新型分销渠道？




咖啡小歇

3．整合营销策略

网络营销是旅游产品销售中最经济、最有针对性的一种方式。但是在

中国，一大部分的市场营销支出依然需要线下销售来完善。协调线

下和线上策略的关系对您品牌的一致性以及所有营销策略的成功至

关重要。

• 营造最佳的销售组合－哪一个渠道最有效地针对您的消费者？

• 中国消费者是世界上最大的社会网络用户。这创造了怎样的

新营销机会？

• 旅游供应商网站预订量由2002年的4亿4千2百万人民币增长到2007

年的182亿人民币。来听一听必须为中国消费者提供的服务内容，

以实现营销渠道的资本化？

• 像10年前的美国，国内航空旅行的发展促进了在线预订的普及。

那么这将对中国其他旅游部门产生什么样的连锁影响？

• 搜索引擎的强化、电邮广告营销、富媒体、WEB 2.0⋯⋯什么样的

营销模式将吸引独特的中国消费者在线购买旅行产品呢？

• 倾听运作集中化的营销团队带来的益处。





午餐歇息

4．优化代理商—供应商间的分配关系

代理商与供应商之间的营销合作是为中国旅游行业奠

定了基础。时过境迁，网络预订预

计到2012年会从目前的占整个预

订量5％的比例增长到12％，全国

各地的代理商都将感受到这种关系

带来的影响。历史显示，当网络预

订变成一种主流后，相关的代理商

将遭受相当的打击，听一听这对中

国旅游市场意味着什么？

• “通过代理商进行线下销售，效

果相当不错，为什么我要改变?”

• 代理商应为消费者提供哪些新工具

以及全新旅游产品，以保持与用户

间的联动性？

• 可能增长的GDS竞争对于传统的代

理商意味着什么?

• 为避免伤害代理商与供应商之间的

合作关系，许多供应商都限制网络市场营销活动。

有没有一种方法使供应商和代理商在网络世界

里相互帮助提升呢？

• 探寻使消费者直接使用网络预订引擎的成本效益。您的网

站需要包括哪些内容才能促使消费者购买呢？




CLOSE OF CONFERENCE

ChinaContact执行董事葛儒烨主持，他将主持论坛，并展望中国旅游业的繁荣发展前景，以及西方旅游机构拥有哪些机遇在国际目的地之间愈发激烈的竞争中获益。

将要探讨的一些主题包括：

• 中国旅游业的最新变化——市场运作、趋势及

政策。

• 谁将成为主要参与者，中国市场准入途径是什

么？

• 政府规章的改变将如何影响市场准入？

• 中国市场的机票预订、GDS、在线旅游以及FIT

领域正发生哪些变化？

• 西方企业的创新机遇何在？

• 在争取中国旅客的竞争白热化之际，如何保持

竞争力？

• 中国旅客的行为和喜好方面有哪些独特之处？

目标化的分销销售战略

旅游产业里最重要的后奥运论坛。请致电 +86 (0)108 421 4479 现在注册

中国

议程

Conference agenda Day 1 – wednesday 24th September

4. Managing revenue and sales in the face of hotel room over-supply

Olympic fever has brought an unprecedented level of hotel investment into China. Remarkably some of this competition is from chains that until now have never invested outside their own national base, adding to the heightening oversupply of rooms. Shanghai felt the affect of this in 2007, experiencing a 3% drop in average occupancy.

As the post Olympic boom eventually subsides, the onus will fall on both the Revenue Management and Sales teams to solve the problem of ‘how to manage revenue in an oversupplied market’. Will Total Revenue Management become mainstream, in favour of classic management of room revenues?



5. Corporate travel – Travel Management Companies as a distribution channel?

Travel Management Companies are steadily emerging as a viable means by which to distribute travel products across China. Chinese corporate clients are slowly realising the simplicity of travel bookings using TMC’s, however most local companies still prefer to pay a transaction fee instead of a TMC percentage commission.

discover the optimised corporate programs TMC’s can provide, and ensure •your company is positioned to capitalise on new corporate travel markets.

What new opportunities and markets can the emergence of TMC’s provide?•

Evaluate how cost effective this distribution channel is•

What added value can TMC’s provide local suppliers by handling their •corporate travel bookings?



COffEE BREAk

6. The growing opportunity of eCommerce with secure online payment portals

Online payment solutions have long been a restriction to the growth of cost effective online travel distribution. Without the necessary securities in place your business runs the risk of harming its own reputation, and the confidence of your customers.

New solutions to this problem are becoming more readily available, and the change in consumer behaviour is quickly creating a greater need for these solutions to be implemented.

Many major online players find that customers use their site as a research tool •primarily, and still prefer manual offline payments. Will automated payments be led by an industry push or a radical change in consumer behaviour?

International credit card payments - What kind of new sales opportunities will •be missed if your site cannot accommodate international credit card payments?

How are fragmented hotel payment portals hindering their ability to grow •online booking numbers?

Which new start-ups have experienced success in attracting consumers to •book using online portals? What have they done differently from the established players?

Agents feeling the squeeze – how must agents adapt to remain relevant in the •online environment, as consumers slowly move toward online payments?




EnD Of DAy nETWORking RECEpTiOn

keYNOTe

1. The Ctrip experience

Ctrip have long been the pioneer and leader of China’s online travel market place. As the Chinese market matures, Ctrip have not only managed to stay ahead of the competition, but have experienced massive growth in the process.

Let our Ctrip expert share with you what he considers to be the key decisions in their journey to online success. Hear what led to their 66% profit growth in 2007, and how they see the Chinese marketplace evolving over the coming 10 years.


2. Profiting from the Chinese boom period

China is the world’s most exciting travel market place. The business and growth potential is incomparable to any other nation in history. The number of Chinese internet users has overtaken the US, and is expected to reach 280 million users by the end of 2008 at a staggering 200,000 new internet subscribers per day.

With the growth of the Chinese middle class, the new emphasis on a ‘Holiday Economy’, and the ambitious plans of bringing 82% of China’s population to within 90 minutes of an airport, Chinese travel is a mouth watering land of opportunity.

As the internet savvy youth of today become the cash rich young adults of tomorrow, the real financial benefits of an online presence will be realised.

Sink or swim – what types of companies will prosper in a more liberal •Chinese business environment?

What is the typical profile of a new Chinese internet user? •How do they purchase travel products online?

What lessons can be learnt from successful Western companies •following an internet penetration boom?

Forecasting the future – how long will the current boom last, and what •can we expect the Chinese travel market to look like by 2010 and beyond?

William Dong, President & CEO, Best Western ChinaChen Chao Zhuang, Co-Founder & CTO, Qunar.comFeng Zou, Chairman, ChinaComfortSandeep Bahl, General Manager China, Northwest Airlines

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3. Capitalising on the Olympic Buzz

What can history teach the travel industry in the aftermath of this Olympic year?

Since the Olympics have cast global eyes on China, the window of opportunity to cash-in on the inbound visitor boom is now! Consider these past host country statistics:

Pre-Olympic Barcelona saw only 1.7 million tourists annually, •compared with more than 5.5 million today

Australia hosted an extra 1.6 million visitors in the year following the •Sydney Olympic games, accounting for over $6 billion in new spending.

Greece’s visitor arrivals rose by 13 percent after the 2004 games, and •allowed the city to re-brand itself as an activity hot spot.

Financial spin-offs for the travel industry from the Beijing Olympics will be immense. Ensure you are positioned to exploit this, and that the type of products and services you offer appeal to the diverse and lucrative new markets set to flood China. Hear about the key distribution channels – both on and offline – that will optimise your ability to generate continued post-Olympic revenue.

Roy Graff, Director of Business Development, SportsworldHarry Tan, President & CEO, Days Inn

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Targeted distribution and sales strategies

The travel industry’s most important post-olympic

Conference agenda Day 2 – Thursday 25th September

agen

da in

english

keYNOTe

1. The eLong story – The 4G’s strategy to revitalize eLong

Recently, eLong (52% owned by global giant Expedia) has seen its brand integrity and growth momentum being regained.

Hear how a dramatic shift towards customer satisfaction, the launch of a fresh new user friendly website, the integration of Expedia global resource and the promotion of corporate responsibility, has reversed the fortunes of eLong.


2. Developing new & profitable distribution channels

As a nation China’s distribution landscape is considerably more fragmented than other nations, even by Asian standards. Identifying how lucrative new distribution channels are key to the prolonged growth and success of all travel businesses in this time of heightened demand for Chinese travel.

Hotel sales have dominated the share of Online Travel Agency revenues, which •grew from RMB 142 million in 2002 to RMB 4 billion last year. What promising prospects does the emergence of OTAs now hold for airlines and package tours?

Identify your distribution channels that are underperforming•

Ensure the level of profiting from supplier and agent relationships is reciprocal•

What new technologies are impacting the way that agencies and suppliers have •classically interacted?

The corporate sector – how can you establish firm ties with this hugely lucrative •market segment?

How must the traditional agency role evolve to accommodate the continued shift •towards online bookings?

The Chinese market is maturing – what new distribution channels can we expect •to see as a result?




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3. Integrated sales and marketing strategies

Online sales and marketing is the most cost effective and targeted means to selling travel products. However in China a large portion of a marketing spend still needs to be offline to be comprehensive. Aligning offline strategies with your online is essential for brand consistency and the success of an all encompassing marketing strategy.

Achieving the best possible marketing mix – which channels will target •your customers most profitably?

Chinese consumers are the world’s biggest users of social networks. •What new marketing possibilities does this create?

Supplier website bookings grew by RMB 442 million in 2002, to 18.2 billion in •2007. Hear what types of services (and assurances) you must provide Chinese customers with, to cash-in on this lucrative channel

As with the US 10 years ago, domestic air travel is fuelling online adoption. •What flow on affects can we expect to start seeing for China’s other travel sectors?

Search engine optimisation, email marketing, rich media, Web 2.0…. What forms •of marketing will entice the unique Chinese customer to purchase travel online?

Hear the benefits of operating centralized marketing and distribution teams •





lunCH BREAk

4. Optimising your Agency-Supplier distribution relationships

distribution and sales partnerships between agencies and suppliers have provided the basis for Chinese travel business. Times are changing, and the impacts of this will be felt by agencies nationwide as online bookings are expected to swell from 5% to 12% of total bookings by 2012. History suggests that the relevance of agencies suffers greatly when online bookings become mainstream, hear what this will mean for the Chinese industry.

“Offline sales through agencies works fine for me. •Why would I want to change?”

What new facilities and non-traditional travel products should •agencies offer to maintain their relevance to the consumer?

What will the possibility of increased GdS competition mean •for traditional agencies?

To avoid damaging agency to supplier relationships, many suppliers •are restricting their online marketing activities. Is there a way for agencies and suppliers to leverage off one another in an online world?

discover the cost benefits of driving consumers directly to your •online booking engine. What content must your website contain for consumers to make a purchase?




ClOSE Of COnfEREnCE

PluS - attend this exclusive Pre-conference workshopChina’s booming tourism sector and the opportunities that exist for Western tourism organisations to benefit. Some of the topics to be touched on:

Updates on recent changes in •China’s tourism sector – market movements, trends, policies.

Who are the major players and what are the market •access routes?

How are the changes in government regulations going to •affect market access?

What is happening in China in the field of ticketing, GDS, •online travel and FIT?

What products would be suitable for independent •Chinese travellers?

Where are there opportunities for Western expertise and •innovation?

How to stay competitive in light of the increased market •competition for Chinese tourists?

What is unique about Chinese visitors in their behaviour •and preferences?

What is the source of complaints from Chinese about •visiting Western destinations?

How can the present pressure on prices be solved to •ensure Chinese receive quality service and products while abroad?

How to impress upon your Chinese customers the •quality of your service

for evolving Chinese travel markets

forum. Call +44 (0)20 7375 7536 now to register

3 Reasons to attend


Travel Distribution & Sales China 20082008中国旅游分销和销售论坛

2008九月24日-25日北京国航万丽酒店

How to book如何预定参加的三个原因

1.

2.

3.

内容－这个独特的中国旅游论坛讨

论的主题是经过长时间的产业市场

调查得出的。会议聚集旅游产业内

资深专家和企业家以提供切实可行

的建议。

Content - The issues discussed at this unique Chinese travel forum, have been compiled after hours of industry research. The agenda is constructed to provide practical ad-vice, provided by senior experts and entrepreneurs from across all travel sectors. Travel Distribution China is your key to Chinese distribution and sales success.

演讲者－我们著名的演讲者有着丰

富的行业经验和专业知识。他们都

是行业里的领导者。你在任何的其

他论坛上找不到如此多的顶级企业

决策人集中在一个地方来分享他们

成功和失败的经验。

Speakers - Our strong list of speakers have all been personally invited to present in 2008, as they have a wealth of industry knowledge and understanding that has made them all leaders. At no other forum will you find such a high number of top executives in one location, ready to share their experiences of success and failure.

交流－旅游之眼已经有了十于年的

会议经验。所以我们了解与你同行

交流的重要性。凭借延长的休息时

间，在线交流中心以及会议交流宴

会，我们是行业里促进你会议前，

中，后交流机会的姣姣者。

Networking - EyeforTravel have been in the conference game for more than a decade, so we understand the importance of interaction with your fellow delegates. With extended breaks, an online networking centre and conference networking party, we are industry leaders in facilitating your socializing before, during and after the conference.

Group bookings available. Call +44 (0)207 375 7536

团体预定请致电 +86 (0)108 421 4479

Practical distribution strategies for the fragmented Chinese market

为零碎的中国市场量身定做实用的分销策略

How to Pay:Telephone: Call our sales office +44 207 375

7536 (UK) or +86 (0)10 8421 4479 (China)

联系我们会票销售办公室：+44 207 375 7536 (英国) 或者 +86 (0)10 8421 4479 (中国)

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CanCellations: All conference places are fully transferable without any charge. Cancellations received before 17.00 (GMT) on Friday 5th September 2008 will not incur a penalty (credit card registrations are subject to a 5% administration fee). If written confirmation of a cancellation is not received by 17.00 (GMT) on Friday 5th September 2008, we will be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations email: [email protected]. The organisers reserve the right to make changes to the programme without notice.

预定取消如果预定后不能参加，所有会票可以免费转给其他人或者你可以参加我们其他的会议。我们对在2008年9月5号5点前（GMT）的预定取消不会收取任何费用。（信用卡注册的会收取5%的管理费用）如果预定取消的书面确认信不是在2008年9月5号5点前（GMT）收到，我们必须收取全额费用。注意-你必须写信到 [email protected] 取消你的预定。我们保留对此条例做出任何不经通知的更改权利。*All passes include access to both days of the conference, exhibition & networking

所有会票包含2天会议，展览和社交宴会的入场权。、

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