Travel in the Digital Age@mariettedth

Our world has changed fundamentally forever

Travel remains a priority, a desperately needed respite

A new breed of traveller has arrived

The story has become the unique selling point, not a place

Travel in the Digital Age

Cape Town Tourism’s Digital Journey

eMarketing Strategy focused on using citizens and fans of Cape Town

New consumer-driven website

I Cape Town - 250 000 fans ♥

One of the world’s Top25 tourist boards online

Integrated marketing campaign with National Geographic

Cape Town’s iAmbassadors

#LoveCapeTown

Our digital journey has just started