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This is the presentation we gave for the Travel Magazine E-day on 30th September 2010. Our target audience were travel professionals. Seeing as we had a short time slot we first briefly introduced Social Media, including statistics. After that we gave some best practices and tips on how to interact with (potential) customers on social media.
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Conversation starters
Travel Magazine E-Day
30/09/2010
Hi! My name is Sofie
©clopin
Social Media Overview
?
Social Media Revolution 2 (Refresh): http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Source: bvlg.be
Facebook in Belgium3.5 million Belgian accounts
+/- 7 million Belgians online
= 50% of the online population is active on Facebook
Facebook in Belgium50.9 % of the Belgian
Facebook users is 18-34 yo
50.3% men
vs 49.7% woman
42 % Frenchspeaking
vs 58 % Dutchspeaking
Source: http://www.checkfacebook.com/
Other...LinkedIn: 526,476 BE profiles
Netlog: 3.1 million Dutchsp members 7.8 million FRsp members
Twitter: +/- 30,000 accounts (VL)
But first...
... some history
Web 2.0
Web 2.0
The ‘new’ web
creation
social
decentral
1. CreationThe web is the first mass medium where the production tool is the same as the consumption tool.
Pyramid
1 10 100 1000
CreatorsReactorsLurkersStrangers
2. Social
3. DecentralMetcalfe’s law
Bron: Wikipedia
Yelling does not work
Where to start?
Social NetworksFacebook, Hyves, Netlog, Bebo...
Facebook + local, LinkedIn
Biggest audience
Usually closed
Sharing NetworksYoutube, Flickr, Vimeo, Digg, Slideshare, StumbleUpon
Open
Focussed on sharing + commenting
Google!
MicrobloggingTwitter, Yammer, (Facebook?)
Open
Asymmetrical
Influential
BlogosphereLocal
Open
Networks
Influential
ForumsNot dead!
Closed
Mature
Google!
WikiWikipedia, Lostopedia
Curated
Collaborative
Google!
How to start?
Social Media=
a bar
What does work?Listen
Facilitate
Conversation
1. ListenTracking tools
Analysis
Feedback
Quantitative & qualitative!
1. ListenWhere is your particular audience?
Where are your ambassadors?
Where are your influentials?
2. FacilitateOffer them a platform
Give them ‘something to talk about’
Remember?
Web 2.0, the ‘new’ web
creation
social
decentral
2. FacilitateAllow people to create
Allow people to share
Do not try to control centrally
Social Currency
2. FacilitateGive people something to “score” in the eyes of their peers
2. FacilitatePlatform?
3. ConversationKeep the conversation going
Reactive? Proactive?
Answer questions
Incorporate feedback
Content
Social Media
Tracking
Feedback loopContent creation
Social Media
Online Reputation Management
Rinse and repeat
Good luck!
Questions?
Bart De Waele
E: [email protected]: +32 495 51 36 36
Sofie Verhalle
E: [email protected]: +32 478 20 84 11
Bart Debunne
E: [email protected]: +32 486 76 70 26
Joke De Nul
E: [email protected]: +32 486 41 84 30
T: +32 9 269 52 45E: [email protected]
