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NUR HISYAM BIN KAMARUDDIN by INTEGRATING SOCIAL MEDIA TRAVEL AGENCY MLCBNIAFH

Social Media & Travel Industry

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NUR HISYAM BIN KAMARUDDINby

INTEGRATINGSOCIAL MEDIA TRAVEL AGENCY

MLCBNIAFH

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DEFINITION

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DEFINITIONOF

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DEFINITIONSOCIAL

OF

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DEFINITIONSOCIAL

MEDIA

OF

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INTERDEPENDENCE

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INTERDEPENDENCEBETWEEN

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INTERDEPENDENCESOCIALMEDIA

BETWEEN

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INTERDEPENDENCESOCIALMEDIA

BETWEEN

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INTERDEPENDENCESOCIALMEDIA

TRAVELAGENCY

BETWEEN

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WHAT

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Avinash Kaushik, Analytics Evangelist, Google

Social media is like teen sex.Everyone want to do it. Nobody know how. When it’s finally done there is surprise it’s no better.

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Officially though, social media is not like

teen sex

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Officially, social media is an umbrella term that defines the various activities that integrate the technology, social interaction, and the construction of the word, pictures, videos and audios.

http://www.wikipedia.org

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It’s also a fancy way to describe the zillions of the conversations people are having online 24/7

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BOUNDARIES

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SUCCESS

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SUCCESSFRO

M

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SUCCESSFRO

MFAILURE

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THE

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WISDOMTHE

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WISDOMOF

THE

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WISDOMOF

THE

PLAY

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SOCIAL

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SOCIALENTREPRENEURSHIP

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INNOVATION

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INNOVATIONON

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INNOVATIONON

THE

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INNOVATIONON

THEPRAIRIE

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WHY

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#1BECAUSE 3 OUT OF 4 MALAYSIANS USE SOCIAL TECHNOLOGY

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#2BECAUSE SOCIAL MEDIA IS A GREATCUSTOMER SERVICE TOOL

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#3BECAUSE SOCIAL MEDIA IS INSTANT.

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#4BECAUSE PEOPLE LOVE TO CONNECT WITH OTHER PEOPLE

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#5

BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON

STEROID

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#6BECAUSE PEOPLE PREFER TO SHARE POSITIVE BRAND EXPERIENCES

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#7BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATION.BIG TIME.

Technology is shifting the power awayfrom the editors, the publishers, the establishment, the media elite.Now, it’s the people who are in the control.“” Rupert Murdoch, Global Media Entrepreneur

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BECAUSE, DEAR FRIEND SOCIAL MEDIA IS AWESOME FORCE TO BE RECKONED

WITH…

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HOW

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RULE #1: GOALDefine yourbusiness objectives

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Monitor and interpret yourprospect’s conversations

RULE #2: LISTEN

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RULE #3: BUILDUse your channels to engage and drives traffic

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u

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u

f

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wu

f

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wu

f

k

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wu

s

f

k

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wu

s

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wu

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wu

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wu

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we

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RULE #4: ENGAGE

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Ask Questions

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Ask Questions

Make sure you comment on

today's blog post to win two free

tickets!

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Ask Questions

Make sure you comment on

today's blog post to win two free

tickets!

Check out our latestInstallment in our educational Video series and gives your

thoughts!

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@Amanda_W Thanks for reaching out! How can wehelp you today? Make sure you

comment on today's blog post to

win two free What are your tickets! Ask Thoughts on our

Newest product? Likes/Dislikes? Questions

Check out our latestInstallment in our educational Video series and gives your

thoughts!

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RULE #5: ANALYZE

& OPTIMIZE

Get your hands dirty!!

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One message

beforeSocial Media.

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One message

afterSocial Media.

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The message is distributed across social media channels

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DID UKNOW

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Social media has overtaken pornography as the #1

web activity

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Women are more active on social media

than men

vs55% 45%

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100,000,000 The number ofwvideos viewed per day.

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13 HOURSThe amount of video uploaded towevery single minute

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1000 YEARSThe length of time that it would take to watch all videos on

w

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13,000,000 The number of articles available on Wikipedia.

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3,600,000,000

The number of photo archived in Flickr.com as of June 2009.That’s roughly I photo per every 2 people on the planet

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3,000,000The average number of Tweets per day on Twitter.com

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1382%

The monthly growth rate of Twitter users from January to February 2009.

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The number of minutes users spent on Facebook each day.

5,000,000,000

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The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.

1,000,000,000

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Cf

If Facebook were a countryit would be the 3rd largestcountry in the world.Mark Zuckerberg

“”

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The word blog is irrelevant.What important is that it is now common, and will soon be expected,that every intelligent person(and quite a few unintelligent ones)will have media platform where they share what they care aboutwith the world.Seth Godin, Author

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93% of Social Media users believe a company must have

presence in social media Cone, Business in Social Media Study, September 2008

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YOU SEE, IT'S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.

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THANK YOU

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ANYQUESTIONS