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integrating social media into travel agency
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NUR HISYAM BIN KAMARUDDINby
INTEGRATINGSOCIAL MEDIA TRAVEL AGENCY
MLCBNIAFH
DEFINITION
DEFINITIONOF
DEFINITIONSOCIAL
OF
DEFINITIONSOCIAL
MEDIA
OF
INTERDEPENDENCE
INTERDEPENDENCEBETWEEN
INTERDEPENDENCESOCIALMEDIA
BETWEEN
INTERDEPENDENCESOCIALMEDIA
BETWEEN
INTERDEPENDENCESOCIALMEDIA
TRAVELAGENCY
BETWEEN
WHAT
Avinash Kaushik, Analytics Evangelist, Google
Social media is like teen sex.Everyone want to do it. Nobody know how. When it’s finally done there is surprise it’s no better.
Officially though, social media is not like
teen sex
Officially, social media is an umbrella term that defines the various activities that integrate the technology, social interaction, and the construction of the word, pictures, videos and audios.
http://www.wikipedia.org
It’s also a fancy way to describe the zillions of the conversations people are having online 24/7
BOUNDARIES
SUCCESS
SUCCESSFRO
M
SUCCESSFRO
MFAILURE
THE
WISDOMTHE
WISDOMOF
THE
WISDOMOF
THE
PLAY
SOCIAL
SOCIALENTREPRENEURSHIP
INNOVATION
INNOVATIONON
INNOVATIONON
THE
INNOVATIONON
THEPRAIRIE
WHY
#1BECAUSE 3 OUT OF 4 MALAYSIANS USE SOCIAL TECHNOLOGY
#2BECAUSE SOCIAL MEDIA IS A GREATCUSTOMER SERVICE TOOL
#3BECAUSE SOCIAL MEDIA IS INSTANT.
#4BECAUSE PEOPLE LOVE TO CONNECT WITH OTHER PEOPLE
#5
BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON
STEROID
#6BECAUSE PEOPLE PREFER TO SHARE POSITIVE BRAND EXPERIENCES
#7BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATION.BIG TIME.
Technology is shifting the power awayfrom the editors, the publishers, the establishment, the media elite.Now, it’s the people who are in the control.“” Rupert Murdoch, Global Media Entrepreneur
BECAUSE, DEAR FRIEND SOCIAL MEDIA IS AWESOME FORCE TO BE RECKONED
WITH…
HOW
RULE #1: GOALDefine yourbusiness objectives
Monitor and interpret yourprospect’s conversations
RULE #2: LISTEN
RULE #3: BUILDUse your channels to engage and drives traffic
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RULE #4: ENGAGE
Ask Questions
Ask Questions
Make sure you comment on
today's blog post to win two free
tickets!
Ask Questions
Make sure you comment on
today's blog post to win two free
tickets!
Check out our latestInstallment in our educational Video series and gives your
thoughts!
@Amanda_W Thanks for reaching out! How can wehelp you today? Make sure you
comment on today's blog post to
win two free What are your tickets! Ask Thoughts on our
Newest product? Likes/Dislikes? Questions
Check out our latestInstallment in our educational Video series and gives your
thoughts!
RULE #5: ANALYZE
& OPTIMIZE
Get your hands dirty!!
One message
beforeSocial Media.
One message
afterSocial Media.
The message is distributed across social media channels
DID UKNOW
Social media has overtaken pornography as the #1
web activity
Women are more active on social media
than men
vs55% 45%
100,000,000 The number ofwvideos viewed per day.
13 HOURSThe amount of video uploaded towevery single minute
1000 YEARSThe length of time that it would take to watch all videos on
w
13,000,000 The number of articles available on Wikipedia.
3,600,000,000
The number of photo archived in Flickr.com as of June 2009.That’s roughly I photo per every 2 people on the planet
3,000,000The average number of Tweets per day on Twitter.com
1382%
The monthly growth rate of Twitter users from January to February 2009.
The number of minutes users spent on Facebook each day.
5,000,000,000
The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
1,000,000,000
Cf
If Facebook were a countryit would be the 3rd largestcountry in the world.Mark Zuckerberg
“”
The word blog is irrelevant.What important is that it is now common, and will soon be expected,that every intelligent person(and quite a few unintelligent ones)will have media platform where they share what they care aboutwith the world.Seth Godin, Author
93% of Social Media users believe a company must have
presence in social media Cone, Business in Social Media Study, September 2008
YOU SEE, IT'S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.
THANK YOU
ANYQUESTIONS