Hotel Website Marketing

Affiliate Marketing

Why market online?- 67% of people use the internet to research their

holidays (ComScore)

- Irish internet shoppers are the most likely to book hotel

rooms online and rank second for flight bookings. (Sunday Business Post Feb. 2, 2008)

- Travel is the most frequently

purchased commodity online (Amas)

10%

9%

5%1%

68%

4%

Computer with Internet access

Mobile phone

Large supply of books

Radio

TV

Newspaper subscription

JNIR Q:If you had to live on a deserted island and could

only take one of the following with you, which would you take?

Marketing spend in Ireland

Email marketing

Display advertising Social Networking

Search Engine Optimisation

Pay per click

Mobile advertising

Affiliate Marketing

Pricing Models

CPC – Cost per click

CPM – Cost per thousand Impression

CPA – Cost per acquisition

Affiliate marketing is

an Internet-based marketing practice in which a

business rewards one or more affiliates for sales

brought about by the affiliate's marketing efforts.

Pay per performance

Affiliate ProgramBased on Pixel tracking software which tracks:

- The source of the traffic

- The number of impressions

- The number of clicks

- Time and date of activity

- No consumer data is captured

Managing your affiliate program

Step 1: Choose your affiliate network

Step 2: Set your commission levels

Step 3: Integrate pixel tracking on your site

Step 4: Provide ammunition / collateral

Step 5: Monitor your campaigns

Step 6: REFRESH YOUR CREATIVE

Creative examples

ITS UP TO YOU TO CONVERT TRAFFIC TO SALES!

Usability

Relevant

content Pricing

Ease of

booking

Email Acquisition

Search form

Special offers

Case Studies

Hotel Partner – January Review

Impressions delivered : 59,993

Clicks: 980

CTR: 1.63%

Sales: 47

Revenue generated: €8,360.28

Commission due: €836.03

Top performing creative – leader board & search form

Case Study!

Stats:76,753 impressions1576 unique clicks2.05% CTR

Why?BrandingIncrease your email databasePromote new product/route

Case Study!

Email Acquisition

What's in it for you? • Sales!

• Branding on a number of web sites

• Cost effective online marketing tool

• Manage ROI

• Manage updates from centralised system

• Reduces negotiations – one point of contact

Questions?